Europe Kiwi Fruit Market to Register 5.6% CAGR in 2024-32
As per the research report by Report Cube, the Europe Kiwi Fruit Market is estimated to grow at a CAGR of about 5.6% during the forecast period, 2024-32.
A wide spectrum of consumers who place a high value on health & wellness has led to a significant growth in demand for kiwi fruit across the European market. This is because there is a plethora of culinary applications for kiwi fruit, like smoothies, salads, and pastries. As people’s desire for natural & healthy products grows, kiwis are becoming more & more popular. Also, kiwi fruit is becoming well-liked as a salad & smoothie ingredient because it is a tasty & nutrient-dense fruit.
The rising need for healthy food, the expanding popularity of hybrid seeds, government initiatives supporting fruit farming, increasing concerns about food security, and advancements in technology for producing & processing fruits are some of the factors driving this surge. Owing to their superior fruit quality, increased yields, and pest & disease resistance, hybrid seeds have captured the interest of several producers. Along with dietary fiber, antioxidants, and various other vital components, kiwi fruit is an excellent provider of vitamins. Also, as people in Europe search for foods high in nutrients & grow increasingly aware of their health, the demand for kiwis has elevated.
In addition, kiwis have a discrete flavor & taste compared to other fruits, which makes many individuals gravitate toward them and further drives the market demand graph. Globalization and easier access to a superior variety of goods have also amplified fruit consumption diversity, which has accelerated market expansion. Greece, France, and Italy are some of the major producers of kiwi fruit in the nation, and they have all benefitted from the mounting demand for this fruit worldwide. Kiwi fruit is used in more culinary applications than only juice, including salads, jams, and sweets. Owing to consumer inclinations for natural & healthful products, the fruit juice sector has seen a notable upturn in the market at the moment.
Furthermore, the growing awareness of health issues & the requirement of fruits & vegetables in a balanced diet is driving growth in the Kiwi Fruit Market. Moreover, in response to the increasing need for kiwi fruit globally, the leading nations across the region, Portugal, France, Spain, and Greece, have expanded their kiwi fruit agricultural areas. Thus, the strategic positioning in the market as well as the surge in volume & value would aid in improving the Europe Kiwi Fruit Market size in the following years, further states the research study, Europe Kiwi Fruit Market Analysis, 2024.
Analyzing the Europe Kiwi Fruit Market Segmentation
Offline Distribution Channel to Capture Potential Market Share
By distribution channel, the Europe Kiwi Fruit Market is bifurcated into: Offline (Supermarkets/Hypermarkets, Convenience Stores, and Specialty Bakery/Stores) and Online.
To capture the biggest share of the Europe Kiwi Fruit Market, the Supermarkets/Hypermarkets under the Offline segment to lead the industry. This distribution channel serves as a one-stop destination for all your needs & is widely available in urban areas, making them a popular option for the local populace to purchase any kind of product. Also, there are several different types of kiwis available through these outlets, including varied brands, sizes, organic labels, etc. Additionally, numerous customers are widely increasing day by day owing to the discounts & other advantageous offers that the offline stores provide, which is further expanding the geographical scope of the market.
Europe Kiwi Fruit Market Companies Analysis
With the strategic analysis & market study the leading companies, including Birchwood Packhouse Ltd., Consorzio Dori Europe Srl, DMS Progrowers, Fresh Fruits Co., Kiwi Produce Ltd., Kiwifruit Processing Co. Ltd., Mount Pack and Cool, Zespri, Others, are predicted to contribute in the growing market outlook.