India Halal Cosmetics Market Report and Forecast 2032

India Halal Cosmetics Market Insights & Analysis

The India Halal Cosmetics Market was valued at USD 2.1 Billion in 2023 and is further anticipated to register a CAGR of around 30% during the forecast period, i.e., 2024-32. Owing to the average Muslim population across India, the country is anticipated to register a high demand for halal-certified items due to the preference & awareness regarding organic, cruelty-free, and clean cosmetics. Halal cosmetics offers a wide range of products, such as hair care, skincare, makeup, fragrances, and many more. Also, halal cosmetics are considerably in line with Islamic principles & are formulated or made without using any ingredient forbidden in Islam.  

Currently, the industry has seen a rise in demand, majorly driven by the increasing tendency to align personal care choices with religious beliefs & cultural norms. Also, growing consumer awareness about the ingredients & production methods utilized in these cosmetic products has considerably contributed to their booming popularity among the population of India.

Cosmetic companies functioning in the Indian landscape have started to recognize the favorable market opportunities presented by halal cosmetics. To remain competitive and cater to consumer preferences, several brands have launched product lines that are certified as halal or have accustomed their existing formulations to align with the standards of halal. Along with this, the influencing aspect promoting the wide usage of halal cosmetics has been the popularity & awareness campaigns organized by the producers or sellers about the benefits of these cosmetic products.

India Halal Cosmetics Market FY32

• Study Period: 2020- 2032


• Base Year: 2024


• CAGR(2024-2032): 30%


• Market Value 2023: USD 2.1 Billion


• Major Players: MMA Bio Lab Sdn Bhd, Clara International, Inika Cosmetics, Wardah Cosmetics, Martha Tilaar Group, Wipro Unza, Zahara, SO.LEK Cosmetics, and Others

Additionally, there is a rising trend across the nation, i.e., the launch of new halal cosmetics brands, with emerging companies collaborating with e-commerce sites & physical stores. Furthermore, in line with the industries enacting strict actions & following several procedures to address the issue of animal cruelty & environmental impact of cosmetic products, the market for halal cosmetics is destined to witness great profitable opportunities in the coming years.

India Halal Cosmetics Market Dynamics

• Halal Cosmetics to Gain Thrust as Indian Women Prioritize Quality & Sustainability

With the wide number of women joining the workforce, there is an increased demand for high-quality cosmetics that are organic and free from harmful chemicals. This has eventually led to a shift in the way how Indian consumers purchase cosmetics, preferring cruelty-free, organic, and sustainable beauty products.

Since the Halal certification procedure includes rigorous quality control measures & adherence to specific guidelines, it makes sure that the products are free from materials considered harmful or prohibited in Islam. Hence, the certification gives consumers, including non-Muslims, self-assurance in the safety & quality of their cosmetics, as these products align with ethical & sustainable principles.

For example, one of the cosmetic-producing companies, Saba Personal Care identified this trend and aimed to capitalize on it by offering a range of products that cater to broad consumer needs. By doing so, the company aims to position itself as a leader across the national market and establish a strong foothold before other MNCs fully tap into the potential of halal & vegan beauty products in the country, further driving the India Halal Cosmetics Market growth.

• MNCs Eyeing the Lucrative India Halal Cosmetics Market, Captivated by its Potential

As international market players set their sights on developing countries & expanding their market presence, India is expected to witness a massive industrial spurt in the coming years. A Singapore-based conglomerate of brands, Believe PTE Ltd, recently invested USD10 million in Iba Cosmetics. The investment in Iba Cosmetics is a main example of this trend, showcasing the attractiveness & feasibility of the Indian market for cosmetics brands.

This strategic move highlights the conglomerate's commitment to catering to a targeted audience who look to enrich their beauty without compromising their belief system. Thus, the rising investment is likely to contribute to the overall growth & development of the Indian cosmetics industry, bringing innovative & culturally sensitive products to the market.

• Pursuit of Beauty Inclusivity Opening New Avenues for Cosmetic Brands

Promoting beauty inclusivity & empowering diversity in India's cosmetics industry, particularly in Halal cosmetics, not only resonates with cultural & religious values but also holds immense market potential. By recognizing the diverse needs of consumers and offering Halal-certified products, the cosmetics industry taps into a previously underserved market segment, unlocking new growth opportunities.

This emphasis on beauty inclusivity drives consumer loyalty & attracts a broader customer base, expanding market reach & solidifying the country's position as a vibrant and inclusive marketplace for such cosmetics, therefore becoming a trend in the India Halal Cosmetic Market.

• Consumer Perception, Ingredient Availability, and Affordability Remained a Challenge

The India Halal Cosmetics Market faces challenges in consumer perception regarding breathable products & the limited availability of halal-certified ingredients. Consumers questioning the need for breathable cosmetics while manufacturers struggle to source sufficient certified ingredients impact the market growth. The higher cost of required ingredients further complicates the affordability of these cosmetics as their counterparts are cheap. While several brands aim to target a wider consumer base, the range of available halal cosmetics remains somewhat limited to the Muslim population, hence hindering the overall market growth.

India Halal Cosmetics Market Segment-wise Analysis

By Gender:

• Males
• Females

Over the past few years, the Female segment has consistently achieved the highest share in the India Halal Cosmetics Market. This gender has shown a strong preference for these products due to their adherence to Halal certification, which ensures the exclusion of harmful ingredients. As a result, women have been the driving force behind the growth and popularity of Halal cosmetics in India. Their purchasing power & changing preferences have significantly influenced the market dynamics, influencing the industry expansion in the forecast years.

By Distribution Channel:

• Online
• Supermarkets/Hypermarkets
• Specialty Stores
• Convenience Stores

Online Distribution Channels have been growing in popularity lately, accounting for a sizeable share of the India Halal Cosmetics Market. This change could be linked to the e-commerce industry’s tremendous growth that has transformed the ways how companies work. The growth of the e-commerce sector has also aided in increasing the online sales of cosmetics companies by enabling them to provide their wide ranges of halal cosmetics to every individual across India. Also, as there is a high availability of every product on the internet, thus many of the consumers who had never used the internet before are also embracing the online platform as they serve their demand at any time & any place.

Moreover, to broaden their market reach to Tier 5 cities and rural areas, existing halal cosmetic brands are establishing partnerships with e-commerce companies. Additionally, an increasing number of consumers are turning to online shopping, attracted by the advantages it offers, such as discounts, special offers, multiple payment options, and prompt doorstep deliveries. Therefore, these factors suggest a significant presence of online channels in the India Halal Cosmetics Market in the years to come.

What Does Our India Halal Cosmetics Market Research Study Entail?

• The India Halal Cosmetics Market Research Report highlights the forecast growth rate or CAGR by anticipating the market size & share.
• The market analysis puts light upon the primary industry trends, driving aspects, potential opportunities, growth challenges, and other major factors.
• The India Halal Cosmetics Market Research Report entails details about the most critical shifts in market share in the prominent regions.
• Considering the statistics & the developments by the primary market competitors, our report also strives to demonstrate the most sought-after strategies of the key players.