Saudi Arabia Soft Drinks Market Report and Forecast 2032

Saudi Arabia Soft Drinks Market Insights & Analysis

The Saudi Arabia Soft Drinks Market is anticipated to register a CAGR of around 6.10% during the forecast period, i.e., 2025-32. Along with this, the market is valued at USD 19.2 billion during 2032. The industry has witnessed an upward trajectory due to consumers' increasing disposable income & changing lifestyles across the nation. Greater disposable income is the outcome of the country's expanding economy, which is strengthened by government initiatives & oil exports. Also, flexible expenditure, specifically on non-alcoholic beverages, has amplified as a result of this enhanced purchasing power as well as due to the cultural belief of not consuming or promoting alcoholic drinks.

Moreover, the market is expanding due to the varied innovations & launch of different varieties of soft drinks, as consumers are willing to pay more for new & superior soft drinks. Further, there has been an evident transformation in beverage preferences as Saudi Arabians embrace healthier living. The population of the country and tourists from around the world are increasingly seeking natural & organic products, as well as low-calorie & sugar-free alternatives. Thus, producers are actively expanding their product lines to meet this demand by offering a broader assortment of healthy & organic soft drinks that satisfy changing consumer tastes & preferences.

Saudi Arabia Soft Drinks Market FY32

• Study Period: 2020- 2032


• Base Year: 2024


• CAGR(2025-2032): 6.10%


• Market Value 2032: USD 19.2 Billion


• Major Players: Al Aujan Holding Company, Al Jomaih Bottling Plants Co., Arla Foods Ltd., Coca-Cola Company, Gulf Union Food Company, PepsiCo, Inc., Saudi Petrochemical Company, and Others 

Furthermore, the requirement for soft drinks across the Kingdom of Saudi Arabia is primarily driven by the rising population & changing food habits. The youthful population of the country is expanding rapidly, hence generating a wider demand for soft drinks. This group is a vital target market for soft drink manufacturers owing to its propensity for convenience & on-the-go consumption. Also, the increasing demand for soft drinks is a result of the inflow of foreigners or tourists into the nation, who bring with them a variety of beverage or drink preferences & consumption patterns.

Additionally, strong promotional & distribution approaches have also been essential to the fast progression of the Soft Drink Market in Saudi Arabia. The market companies are making investments in social media marketing, promotions, and advertising to enhance brand awareness & bond with customers. Furthermore, in the anticipated years, the upsurge in the growth of the Saudi Arabia Soft Drinks Market is witnessed owing to the emergence of contemporary retail channels, including supermarkets, hypermarkets, and convenience stores, which have elevated product availability & enhanced consumer accessibility.

Saudi Arabia Soft Drinks Market Dynamics

• Growing Retail & E-commerce Channels to Drive the Industry Growth

Nowadays, soft drinks are much more widely available & distributed due to the development of contemporary retail centers, such as supermarkets, hypermarkets, and convenience stores, respectively. Additionally, soft drink industries are discovering new ways to connect & bond with customers directly, which is been possible due to Saudi Arabia's thriving e-commerce industry. Furthermore, customers can easily get an extensive range of beverages through online grocery platforms & delivery applications, growing the accessibility of soft drinks in urban & semi-urban locations, and eventually driving the Saudi Arabia Soft Drinks Market.

• Increasing Health Awareness & Realization of the Effects of Soft Drinks Among Consumers to Limit Demand

The most significant challenge affecting the Saudi Arabia Soft Drink Industry is the growing consciousness of health & well-being among individuals. Several consumers are cutting back on their consumption of soft drinks due to growing worries about obesity, diabetes, and other lifestyle-related ailments that are frequently brought on by the high sugar content of these beverages. This inclination is further augmented by the government's dynamic programs encouraging healthy lifestyles & the adoption of better eating habits. Therefore, because of this, demand for traditional soft drink brands is decreasing, which calls for a change to healthier product choices in the forecast years.

Saudi Arabia Soft Drinks Market Segment-wise Analysis

By Product Type:

• Carbonated
• Non-Carbonated
  • Fruit Juices
  • Flavored Drinks
  • Hot drinks (tea & coffee)
• Functional Beverages
  • Functional Water
• Sports Drinks

In 2023, the Non-carbonated soft drinks segment captured the biggest market share and is predicted to flourish in the projected years as well. The rising consumer preference for healthier beverage options & the demand for substitutes for carbonated soft drinks are the key reasons for this segment's growth. Still, beverages, juices, ready-to-drink teas, functional beverages, and sports drinks are just a few of the many types of non-carbonated drinks. The need for these non-carbonated options has been amplified because of consumers' increased awareness of health & wellness, as they are frequently thought to be more natural, refreshing, and beneficial for general well-being.

By Distribution Channel:

• Convenience Stores
• Hypermarkets & Supermarkets
• On-trade
• Others

The distribution channels segment across the Saudi Arabia Soft Drink Market is dominated by Hypermarkets & Supermarkets, as this segment accounts for the potential market share. These establishments' suitability to provide a large selection of soft drink options, such as juices, energy drinks, and carbonated beverages, all in one location, is what drives their dominance. Supermarkets & hypermarkets suit a wide range of customer tastes by appealingly presenting goods & regularly running sales or discounts. Moreover, families & large purchasers favor them owing to their advantageous placement in shopping malls & urban areas. Furthermore, weekly or monthly food shopping is becoming more & more prevalent, which upturns market sales through this channel & maintains its position as the market leader.

What Does Our Saudi Arabia Soft Drinks Market Research Study Entail?

• Saudi Arabia Soft Drinks Market Research Report highlights the forecast growth rate or CAGR by anticipating the market size & share.
• The market analysis puts light upon the primary industry trends, driving aspects, potential opportunities, growth challenges, and other major factors.
• Saudi Arabia Soft Drinks Market Research Report entails details about the most critical shifts in market share in the prominent regions.
• Considering the statistics & the developments by the primary market competitors, our report also strives to demonstrate the most sought-after strategies of the key players.