UAE Influencer Marketing Market: Size, Trends & Analysis

UAE Influencer Market

Source: The Report Cube

Study Period

2020-2032

Major Markets Players

Starfish Agency , Brandripplr, Ykone, Digital Gravity, The Media Lab and Others

Understand The Key Trends Shaping This Market

Download Free Sample

UAE Influencer Marketing Market Report Description (2026–2032)

What is Influencer Marketing?

The Influencer marketing is a social media marketing approach which involves brands collaborating with individuals who have rich followers and can easily influence the audience by promoting their products and services.

Market Analysis

The UAE influencer marketing market is anticipated to register a CAGR of around XX% during the forecast period, 2026–2032. The market size is valued at nearly USD XX billion in 2025 and is expected to reach approximately USD XX billion by 2032.

The rapid adoption of social media coupled with rising dominance of Gen Z and millennial consumers, are the primary drivers elevating the demand for influencer marketing market in UAE. With Dubai and Abu Dhabi serving as regional hubs for luxury, hospitality, and fintech campaigns, influencer marketing has become a preferred strategy for international and regional companies aiming to enhance consumer engagement.

The market is forecasted to grow significantly between 2026 and 2032, supported by the expansion of e-commerce, tourism revival, and government initiatives that regulate and professionalize influencer activities.

Market Dynamics

UAE Influencer Marketing Market Drivers

Growing popularity of social media among Gen Z and Millennials, accelerating the demand for influencer driven brand visibility.
Growing adoption of e-commerce and retail platforms using influencers for direct conversion campaigns.
UAE government emphasis towards promoting digital economy and regulated influencer licensing framework.
Inclination towards AI-based tools to measure engagement, reach, and ROI.

UAE Influencer Marketing Industry Trends

AI-driven influencer discovery and campaign optimization gaining traction.
Growing populace of authentic, niche content over celebrity endorsements.
Rising collaboration between influencers and luxury fashion, fintech, and tourism boards, further elevating market demand.

UAE Influencer Marketing Market Challenges

Rising concerns over fake followers, bot-driven engagement, and influencer fraud.
Compliance with influencer licensing and taxation policies in the UAE, increasing operational costs.
High dependency on top-tier influencers, which drives up campaign budgets for brands.

UAE Influencer Marketing Market Opportunities

Rapid growth of micro and nano influencers offering hyper-local audience targeting.
Rising adoption of shoppable videos, live commerce, and influencer-driven retail campaigns.

UAE Influencer Marketing Market Segmentation Analysis

Campaign Objective Analysis

Based on campaign objective, the industry is segmented into: brand awareness, product launched & promotions, lead generation, customer engagement & retention, affiliate marketing & sales conversion. Among all, the brand awareness segment dominated the industry with substantial market shares. This is because, the brands usually prioritize building their visibility and engaging consumers through authentic and creative storytelling for expansive reach. In UAE, influencer marketing spend on brand awareness is significantly driven by the multicultural, mobile-first population’s preference for relatable. Localized influencer content.

However, the rising integration of social commerce and growing trend of performance-based influencer marketing models, the adoption of affiliate marketing and sales conversion is expected to take a lead during the forecast period, i.e., 2026-32.

End-Use Industry Analysis

Based on end user industry, the market is bifurcated into, Fashion & Lifestyle, Beauty & Personal Care, Food & Beverage, Travel & Hospitality, Automotive, Healthcare & Wellness, Technology & Electronics, BFSI & E-Commerce, and Others (Education, Sports, Entertainment).

The dominant end-user industry sub-segment in the UAE influencer marketing market is Fashion & Lifestyle. This segment currently leads because it aligns naturally with visual, aspirational influencer content, leveraging social media platforms popular in the UAE such as Instagram, TikTok, and YouTube. Fashion & Lifestyle brands extensively use influencers to create authentic brand narratives, drive trends, and connect with diverse, style-conscious consumer segments. This sector's substantial investment in influencer marketing reflects its ability to generate high engagement and brand affinity in a digitally savvy market.

UAE Influencer Marketing Market Scope 2026-32

Regional Projection

Dubai dominated the industry with substantial shares, due to its status as a global business hub, high concentration of brands, luxury lifestyle, and strong digital infrastructure. On the other hand, government-backed initiatives and digital transformation strategies, the region is expected to witness steady growth in influencer marketing adoption in upcoming years. This would make Abu Dhabi a strong contender with significant investments in sectors such as energy, luxury, and tourism, thereby, rapidly increasing its digital marketing presence.

Table of Contents

Introduction
1. Objectives of the study
2. Product Definition
3. Market Segmentation
4. Study Variables
Research Methodology
1. Secondary Data Points
  1. Companies Interviewed
2. Primary Data Points
  1. Breakdown of Primary Interviews
Executive Summary
UAE Influencer Marketing Market Dynamics
1. Drivers
2. Challenges
3. Opportunity Assessment
Recent Trends and Developments
Policy and Regulatory Landscape
UAE Influencer Marketing Market Overview, 2020-2032F
1. Market Size & Value (USD Million)
2. Market Share, By Influence Type
  1. Mega Influencer (1M+ Followers) - Market Size & Forecast 2020-2032F, USD Million
  2. Macro Influencer (100K- 1M Followers) - Market Size & Forecast 2020-2032F, USD Million
  3. Micro Influencer (10K- 100K Followers) -Market Size & Forecast 2020-2032F, USD Million
  4. Nano Influencer (<10K Followers) - Market Size & Forecast 2020-2032F, USD Million
3. Market Share, By Platform
  1. Instagram - Market Size & Forecast 2020-2032F, USD Million
  2. Youtube - Market Size & Forecast 2020-2032F, USD Million
  3. TikTok - Market Size & Forecast 2020-2032F, USD Million
  4. Snapchat- Market Size & Forecast 2020-32F, USD Million
  5. Twitter- Market Size & Forecast 2020-32F, USD Million
  6. Others- Market Size & Forecast 2020-32F, USD Million
4. Market Share, By Campaign Objectives
  1. Brand Awareness- Market Size & Forecast 2020-2032F, USD Million
  2. Product Launches & Promotions - Market Size & Forecast 2020-2032F, USD Million
  3. Lead Generation - Market Size & Forecast 2020-2032F, USD Million
  4. Customer Engagement & Retention - Market Size & Forecast 2020-2032F, USD Million
  5. Affiliate Marketing & Sales Conversion - Market Size & Forecast 2020-2032F, USD Million
5. Market Share, By End User Industry
  1. Fashion & Lifestyle- Market Size & Forecast 2020-2032F, USD Million
  2. Beauty & Personal Care - Market Size & Forecast 2020-2032F, USD Million
  3. Food & Beverage
  4. Travel & Hospitality
  5. Automotive
  6. Healthcare & Wellness
  7. Technology & Electronics
  8. BFSI & E-commerce
  9. Others (Education, Sports, Entertainment)
6. Market Share, By Region
  1. Dubai
  2. Abu Dhabi
  3. Sharjah
  4. Rest of UAE
7. By Company
  1. Competition Characteristics
  2. Revenue Shares
UAE Mega Influencer Market Outlook, 2020-2032FF
1. Market Size & Analysis
  1. By Revenue (USD Million)
2. Market Share & Analysis
  1. By Influencer Type- Market Size & Forecast 2020-2032F, USD Million
  2. By Platform - Market Size & Forecast 2020-2032F, USD Million
  3. By Campaign Objective- Market Size & Forecast 2020-2032F, USD Million
  4. By End-Use Industry - Market Size & Forecast 2020-2032F, USD Million
  5. By Region- Market Size & Forecast 2020-2032F, USD Million
UAE Macro Influencers Market Outlook, 2020-2032F
1. Market Size & Analysis
  1. By Revenue (USD Million)
2. Market Share & Analysis
  1. By Influencer Type- Market Size & Forecast 2020-2032F, USD Million
  2. By Platform - Market Size & Forecast 2020-2032F, USD Million
  3. By Campaign Objective- Market Size & Forecast 2020-2032F, USD Million
  4. By End-Use Industry - Market Size & Forecast 2020-2032F, USD Million
  5. By Region- Market Size & Forecast 2020-2032F, USD Million
UAE Micro Influencers Market Outlook, 2020-2032F
1. Market Size & Analysis
  1. By Revenue (USD Million)
2. Market Share & Analysis
  1. By Influencer Type- Market Size & Forecast 2020-2032F, USD Million
  2. By Platform - Market Size & Forecast 2020-2032F, USD Million
  3. By Campaign Objective- Market Size & Forecast 2020-2032F, USD Million
  4. By End-Use Industry - Market Size & Forecast 2020-2032F, USD Million
  5. By Region- Market Size & Forecast 2020-2032F, USD Million
UAE Nano Influencers Furniture Market Outlook, 2020-2032F
1. Market Size & Analysis
  1. By Revenue (USD Million)
2. Market Share & Analysis
  1. By Influencer Type- Market Size & Forecast 2020-2032F, USD Million
  2. By Platform - Market Size & Forecast 2020-2032F, USD Million
  3. By Campaign Objective- Market Size & Forecast 2020-2032F, USD Million
  4. By End-Use Industry - Market Size & Forecast 2020-2032F, USD Million
  5. By Region- Market Size & Forecast 2020-2032F, USD Million
Competitive Outlook
1. Starfish Agency
  1. Business Description
  2. Type Portfolio
  3. Strategic Alliances or Partnerships
  4. Recent Developments
  5. Financial Details
  6. Others
2. Brandripplr
  1. Business Description
  2. Type Portfolio
  3. Strategic Alliances or Partnerships
  4. Recent Developments
  5. Financial Details
  6. Others
3. Ykone
  1. Business Description
  2. Type Portfolio
  3. Strategic Alliances or Partnerships
  4. Recent Developments
  5. Financial Details
  6. Others
4. Digital Gravity
  1. Business Description
  2. Type Portfolio
  3. Strategic Alliances or Partnerships
  4. Recent Developments
  5. Financial Details
  6. Others
5. The Media Lab
  1. Business Description
  2. Type Portfolio
  3. Strategic Alliances or Partnerships
  4. Recent Developments
  5. Financial Details
  6. Others
6. Onehub
  1. Business Description
  2. Type Portfolio
  3. Strategic Alliances or Partnerships
  4. Recent Developments
  5. Financial Details
  6. Others
7. AWISEE
  1. Business Description
  2. Type Portfolio
  3. Strategic Alliances or Partnerships
  4. Recent Developments
  5. Financial Details
  6. Others
8. Expin
  1. Business Description
  2. Type Portfolio
  3. Strategic Alliances or Partnerships
  4. Recent Developments
  5. Financial Details
  6. Others
9. Digital Farm
  1. Business Description
  2. Type Portfolio
  3. Strategic Alliances or Partnerships
  4. Recent Developments
  5. Financial Details
  6. Others
10. Team Lewis
  1. Business Description
  2. Type Portfolio
  3. Strategic Alliances or Partnerships
  4. Recent Developments
  5. Financial Details
  6. Others
11. Grynow
  1. Business Description
  2. Type Portfolio
  3. Strategic Alliances or Partnerships
  4. Recent Developments
  5. Financial Details
  6. Others
12. inBeat
  1. Business Description
  2. Type Portfolio
  3. Strategic Alliances or Partnerships
  4. Recent Developments
  5. Financial Details
  6. Others
13. Prontosys
  1. Business Description
  2. Type Portfolio
  3. Strategic Alliances or Partnerships
  4. Recent Developments
  5. Financial Details
  6. Others
14. Others
Contact US & Disclaimer

List of Figure

Figure 1: Research Methodology Framework
Figure 2: Breakdown of Primary and Secondary Data Sources
Figure 3: Companies Interviewed During the Study
Figure 4: Segmentation of the UAE Influencer Marketing Market
Figure 5: UAE Influencer Marketing Market Size & Forecast (2020–2032F), USD Million
Figure 6: Market Share by Influence Type (Mega, Macro, Micro, Nano), 2020 vs 2032F
Figure 7: Mega Influencer Market Size & Forecast (2020–2032F), USD Million
Figure 8: Macro Influencer Market Size & Forecast (2020–2032F), USD Million
Figure 9: Micro Influencer Market Size & Forecast (2020–2032F), USD Million
Figure 10: Nano Influencer Market Size & Forecast (2020–2032F), USD Million
Figure 11: Market Share by Platform (Instagram, YouTube, TikTok, Snapchat, Twitter, Others), 2020 vs 2032F
Figure 12: Instagram Market Size & Forecast (2020–2032F), USD Million
Figure 13: YouTube Market Size & Forecast (2020–2032F), USD Million
Figure 14: TikTok Market Size & Forecast (2020–2032F), USD Million
Figure 15: Snapchat Market Size & Forecast (2020–2032F), USD Million
Figure 16: Twitter Market Size & Forecast (2020–2032F), USD Million
Figure 17: Others Market Size & Forecast (2020–2032F), USD Million
Figure 18: Market Share by Campaign Objective, 2020 vs 2032F
Figure 19: Brand Awareness Campaign Market Size & Forecast (2020–2032F), USD Million
Figure 20: Product Launches & Promotions Market Size & Forecast (2020–2032F), USD Million
Figure 21: Lead Generation Market Size & Forecast (2020–2032F), USD Million
Figure 22: Customer Engagement & Retention Market Size & Forecast (2020–2032F), USD Million
Figure 23: Affiliate Marketing & Sales Conversion Market Size & Forecast (2020–2032F), USD Million
Figure 24: Market Share by End User Industry, 2020 vs 2032F
Figure 25: Fashion & Lifestyle Industry Market Size & Forecast (2020–2032F), USD Million
Figure 26: Beauty & Personal Care Industry Market Size & Forecast (2020–2032F), USD Million
Figure 27: Food & Beverage Industry Market Size & Forecast (2020–2032F), USD Million
Figure 28: Travel & Hospitality Industry Market Size & Forecast (2020–2032F), USD Million
Figure 29: Automotive Industry Market Size & Forecast (2020–2032F), USD Million
Figure 30: Healthcare & Wellness Industry Market Size & Forecast (2020–2032F), USD Million
Figure 31: Technology & Electronics Industry Market Size & Forecast (2020–2032F), USD Million
Figure 32: BFSI & E-commerce Industry Market Size & Forecast (2020–2032F), USD Million
Figure 33: Others (Education, Sports, Entertainment) Market Size & Forecast (2020–2032F), USD Million
Figure 34: Market Share by Region (Dubai, Abu Dhabi, Sharjah, Rest of UAE), 2020 vs 2032F
Figure 35: Dubai Market Size & Forecast (2020–2032F), USD Million
Figure 36: Abu Dhabi Market Size & Forecast (2020–2032F), USD Million
Figure 37: Sharjah Market Size & Forecast (2020–2032F), USD Million
Figure 38: Rest of UAE Market Size & Forecast (2020–2032F), USD Million
Figure 39: Competitive Landscape – Market Concentration & Revenue Share of Key Players
Figure 40: Comparative Positioning of Key Companies in the UAE Influencer Marketing Market

List of Table

Table 1: Objectives of the Study
Table 2: Product Definition and Scope of UAE Influencer Marketing Market
Table 3: Market Segmentation, By Influencer Type, Platform, Campaign Objective, End-User Industry, and Region
Table 4: Study Variables Considered in the Research
Table 5: Sources of Secondary Data
Table 6: List of Companies Interviewed During the Study
Table 7: Breakdown of Primary Interviews, By Designation and Region
Table 8: Key Market Drivers of UAE Influencer Marketing Market
Table 9: Key Market Challenges of UAE Influencer Marketing Market
Table 10: Opportunity Assessment in UAE Influencer Marketing Market
Table 11: Recent Trends and Developments in UAE Influencer Marketing
Table 12: Policy and Regulatory Framework Influencing Influencer Marketing in UAE
Table 13: UAE Influencer Marketing Market Size & Forecast (2020–2032F), USD Million
Table 14: UAE Influencer Marketing Market Share, By Influencer Type (2020–2032F)
Table 15: Mega Influencers Market Size & Forecast (2020–2032F), USD Million
Table 16: Macro Influencers Market Size & Forecast (2020–2032F), USD Million
Table 17: Micro Influencers Market Size & Forecast (2020–2032F), USD Million
Table 18: Nano Influencers Market Size & Forecast (2020–2032F), USD Million
Table 19: UAE Influencer Marketing Market Share, By Platform (2020–2032F)
Table 20: Instagram Market Size & Forecast (2020–2032F), USD Million
Table 21: YouTube Market Size & Forecast (2020–2032F), USD Million
Table 22: TikTok Market Size & Forecast (2020–2032F), USD Million
Table 23: Snapchat Market Size & Forecast (2020–2032F), USD Million
Table 24: Twitter Market Size & Forecast (2020–2032F), USD Million
Table 25: Others Market Size & Forecast (2020–2032F), USD Million
Table 26: UAE Influencer Marketing Market Share, By Campaign Objective (2020–2032F)
Table 27: Brand Awareness Campaign Market Size & Forecast (2020–2032F), USD Million
Table 28: Product Launches & Promotions Market Size & Forecast (2020–2032F), USD Million
Table 29: Lead Generation Market Size & Forecast (2020–2032F), USD Million
Table 30: Customer Engagement & Retention Market Size & Forecast (2020–2032F), USD Million
Table 31: Affiliate Marketing & Sales Conversion Market Size & Forecast (2020–2032F), USD Million
Table 32: UAE Influencer Marketing Market Share, By End-User Industry (2020–2032F)
Table 33: Fashion & Lifestyle Industry Market Size & Forecast (2020–2032F), USD Million
Table 34: Beauty & Personal Care Industry Market Size & Forecast (2020–2032F), USD Million
Table 35: Food & Beverage Industry Market Size & Forecast (2020–2032F), USD Million
Table 36: Travel & Hospitality Industry Market Size & Forecast (2020–2032F), USD Million
Table 37: Automotive Industry Market Size & Forecast (2020–2032F), USD Million
Table 38: Healthcare & Wellness Industry Market Size & Forecast (2020–2032F), USD Million
Table 39: Technology & Electronics Industry Market Size & Forecast (2020–2032F), USD Million
Table 40: BFSI & E-commerce Industry Market Size & Forecast (2020–2032F), USD Million
Table 41: Others (Education, Sports, Entertainment) Market Size & Forecast (2020–2032F), USD Million
Table 42: UAE Influencer Marketing Market Share, By Region (2020–2032F)
Table 43: Dubai Market Size & Forecast (2020–2032F), USD Million
Table 44: Abu Dhabi Market Size & Forecast (2020–2032F), USD Million
Table 45: Sharjah Market Size & Forecast (2020–2032F), USD Million
Table 46: Rest of UAE Market Size & Forecast (2020–2032F), USD Million
Table 47: Competitive Landscape – Market Concentration, Revenue Shares, and Characteristics
Table 48: Key Strategic Developments in UAE Influencer Marketing Market
Table 49: Comparative Financial Analysis of Leading Players
Table 50: Company Profile Matrix – Product Portfolio, Partnerships, and Recent Developments

Top Key Players & Market Share Outlook

Starfish Agency
Brandripplr
Ykone
Digital Gravity
The Media Lab
Onehub
AWISEE
Expin
Digital Farm
Grynow
inBeat
Prontosys
Others

Frequently Asked Questions

A. As of 2025, UAE Influencer Marketing Market is estimated at USD XX million, driven by growing social media adoption and e-commerce integration.

A. Brand awareness segment lead the UAE influencer marketing market.

A. Dubai leads in luxury, lifestyle, and e-commerce campaigns; Abu Dhabi is strong in government, fintech, and cultural campaigns; Sharjah & Northern Emirates are growing in SME and community-driven campaigns.

A. Growth is driven by high social media penetration, digital-first consumers, AI-enabled analytics, and government-supported digital initiatives.

A. Key challenges include fake followers, influencer fraud, compliance with NMC licensing, and high costs for top-tier influencers.

A. AI-driven influencer discovery, fraud detection, and ROI measurement are transforming campaign execution, enabling brands to optimize spend and maximize engagement.

A. The market is projected to grow at a CAGR of XX% during 2026–2032, driven by TikTok adoption, micro-influencer campaigns, and retail/e-commerce expansion.

UAE Influencer Marketing Market Report and Forecast 2026-2032

UAE Influencer Marketing Market -