UAE Nutraceuticals Market Report and Forecast 2032

UAE Nutraceuticals Market Insights & Analysis

The UAE Nutraceuticals Market was valued at USD 4.1 Billion in 2023 and is anticipated to witness a rise at a CAGR of around 6.4% during the forecast period, i.e., 2024-32. There is a rising market for products that promote one's daily well-being quotient. Nutraceuticals are food-based items with extra health benefits on top of their fundamental nutritional value. Their formulation strives to promote general well-being, avert or treat illnesses, and improve health.

Dietary supplements, functional foods, and drinks comprising bioactive substances like vitamins, minerals, antioxidants, probiotics, and herbal extracts are all considered nutraceuticals. Asian brands, Indian brands in particular are budding their market share by announcing healthy, cutting-edge products made using age-old methods. However, the market faces the restraint of high raw material prices, as the UAE imports most dietary supplements from other countries.

Nonetheless, the Nutraceutical Industry is witnessing development potential due to substantial investments from Asian nations, especially India. Also, a major aspect propelling the development of the UAE Nutraceuticals Market is the significant demand for probiotic items due to their compliance in treating ailments related to a certain lifestyle. Owing to this, producers are engaged in creating novel nutraceutical strains to satisfy the increasing demand for dietary supplements.

UAE Nutraceuticals Market FY32

• Study Period: 2020- 2032


• Base Year: 2024


• CAGR(2024-2032): 6.4%


• Market Value YYYY: USD 4.1 Billion


• Major Players: Pfizer Inc., Bayer Middle East FZE, Vitabiotics Ltd., Nestlé UAE L.L.C., Danone, BASF FZE, PepsiCo Inc., General Mills Inc., Nature's Way Products, and Others 

UAE Nutraceuticals Market Dynamics

• Increasing Urge to Enhance Individuals' Daily Wellness Quotient Supports the Market Expansion

Numerous Asian brands aim to increase every household's daily wellness quotient by introducing ancient techniques to the UAE market through their cutting-edge & avant-garde solutions. By offering innovative nourishing products, the companies are enthusiastically looking forward to expanding their consumer base in the coming years, further driving the UAE Nutraceuticals Market. For instance, the Ayurvedic nutrition company Kapiva, based in Mumbai, has declared that it plans to expand globally, starting with the UAE and the US. Market-specific customer insights and behavior are the focal points and driving forces behind the company's expansion strategy.

• High Raw Material Prices Would Hamper the Market for Nutraceuticals in the UAE

Due to its poor capacity to process raw materials for nutraceuticals, such as collagen peptides & branched-chain amino acids, the UAE has historically imported dietary supplements, mainly from China, India, and the US. Furthermore, the UAE's reliance on imports, in general, has resulted in high pricing for dietary supplements. Given the high pricing of dietary supplements, the UAE Nutraceuticals Market has been facing difficulties due to the rising cost of supplements.

• Massive Investment from Asian Countries, Particularly Indian Brands Presents Lucrative Opportunities

With over 50% of expatriates in Dubai being of Indian origin, particularly with a significant presence of Asian brands, there is a strong likelihood that the initial adoption and awareness of Ayurveda-based Nutraceuticals could experience a notable boost. Consequently, these companies are planning to expedite the development of technology-driven customized products while intensifying their efforts to expand and enhance their growth strategy. For instance, in December 2022, Dubai welcomed the Himalaya Global Wellness Center from India.

The factory has innovative capabilities to create functional foods such as gummies, syrups, pills, capsules, powders, and dietary supplements. Hence, such infrastructural developments are anticipated to develop an internationally competitive science-focused ecosystem, instigating the production of much more innovative and safer nutraceutical products in the future, further enhancing the UAE Nutraceuticals Market size.

• Growing Appetite for Probiotic Products Owing to Its Versatility in Treating Lifestyle-related Diseases Remained a Key Trend

Manufacturing probiotic supplements for conditions like cardiovascular disease, hypocholesterolemia, bone health, oral health, etc., is expected to elevate the expansion of the UAE Nutraceuticals Market in the years to come, owing to developments in R&D.

The dietary supplement business is being driven to generate new strains of nutraceuticals to lessen patients' pain through heightened awareness of the benefits offered by these supplements. Furthermore, the manufacturers have been forced to create novel probiotic supplements in the previous years with the surge in chronic diseases linked to diet and lifestyle, thus becoming a trend in the market.

UAE Nutraceuticals Market Segment-wise Analysis

By Sales Channel:

• Online
• Offline

The suitability of e-commerce platforms and customers' increased health consciousness have contributed to a large increase in Online Sales of nutraceutical items in the United Arab Emirates in recent years. This upsurge has also been attributed to the COVID-19 epidemic and government programs that boost healthy living. Consumers are turning to e-commerce platforms to purchase nutraceutical items owing to the limitations employed on physical businesses and the comfort of online shopping. Thus, as more people place a greater priority on their health, hence the UAE Nutraceutical Market is projected to continue developing in the upcoming years.

By Product Type:

• Dietary Supplements

• Proteins & Peptides
• Vitamins & Minerals
• Herbals
• Others (Fatty Acids & Fiber)

• Functional Foods

• Probiotics Fortified Food
• Omega Fatty Acid Fortified Food
• Branded Ionized Salt
• Branded Wheat Flour
• Others (Fortified Rice, Infant Formula, etc.)

• Functional Beverages

• Fruit & Vegetable Juices and Drinks
• Dairy & Dairy Alternative Drinks
• Non-carbonated Drinks
• Other (Herbal Tea, Sports Drinks, and Energy Drinks)

Dietary supplements have dominated the UAE Nutraceutical Market and are projected to continue in the forecast years. This is attributed to their high protein, vitamin, and fiber content, which meets the nutritional needs of consumers of all ages. The sedentary lifestyle during work-from-home after the pandemic has weakened bones & muscle strength, leading to chronic pain like backaches. This has increased the demand for extra vitamin & mineral supplements to maintain physical and mental strength.

Given this, vitamin and mineral supplements are witnessing robust growth due to rising health consciousness to combat diseases like diabetes, hypertension, and cardiovascular diseases and the trend towards proper training and nutrition intake for a healthy lifestyle. Therefore, the growing millennial focus on weight management and digestive health nutraceuticals also contributes to the demand for dietary supplements.

What Does Our UAE Nutraceuticals Market Research Study Entail?

• The UAE Nutraceuticals Market Research Report highlights the forecast growth rate or CAGR by anticipating the market size & share.
• The market analysis puts light upon the primary industry trends, driving aspects, potential opportunities, growth challenges, and other major factors.
• The UAE Nutraceuticals Market Research Report entails details about the most critical shifts in market share in the prominent regions.
• Considering the statistics & the developments by the primary market competitors, our report also strives to demonstrate the most sought-after strategies of the key players.