US Gardening Market Insights & Analysis
The US Gardening Market reached a value of nearly USD 4.75 billion in 2025. The market is assessed to grow at a CAGR of around 4.92%, during the forecast period of 2025-2032 to attain a value of around USD 6.65 billion in 2032. The US Gardening Market is still booming owing to increasing customer interest in outdoor aesthetics, sustainability, and home gardening. The industry is anticipated to be worth over USD100 billion & is divided into varied areas, including outdoor decor, lawn care, garden tools, plants, seeds, and fertilizers. Also, together with an upsurge in younger generations' interest in gardening, the market has developed as a result of the popularity of urban, hydroponic, and organic gardening. Online gardening forums & e-commerce have further elevated accessibility by making it simple for consumer to buy goods & learn new things. Further, concerns over food security & environmental awareness have also infused demand for eco-friendly gardening techniques & produced produce.
US Gardening Market FY32

- Study Period: 2020- 2032
- Base Year: 2024
- CAGR(2025-2032): 4.92%
- Market Value 2032: USD 6.65 Billion
- Major Players: Proven Winners North America LLC, The Scotts Company LLC, The Espoma Company, MONROVIA NURSERY COMPANY, Dramm Corporation, Costa Farms, Fiskars Corporation, Sun Gro Horticulture Ltd. and Others
Moreover, market sales are heavily influenced by seasonal trends, with spring & summer being the busiest times for purchases related to gardening. Furthermore, the US Gardening Market is seeing technology breakthroughs that enhance gardeners' convenience, such as AI-powered plant care solutions & intelligent irrigation systems. Also, with the assistance of a mix of lifestyle trends, technological development, and increasing awareness of sustainable practices, the US Gardening Market is projected to expand steadily despite challenges, including supply chain disruptions & changing raw material prices.
Nevertheless, the working population also engages in this practice in an effort to make their living surrounding more aesthetically attractive. Also, by using planters, several kinds of flowers, and ornamental objects, the house's beauty is enhanced. In order to obtain organic food items, residential spaces also cultivate fruits & vegetables. Further, the majority of fruits & vegetables are produced using varied chemicals in this economy of high demand in order to meet requirements as soon as possible through early expansion. These places seldom ever offer natural or organic vegetables, and when they do, they are sometimes too expensive for most individuals to purchase. Accordingly, the US Gardening Market is steadily accumulating popularity & is envisioned to continuously generate potential opportunities across the country landscape in the future year.

Recent Progression & Developments Across the US Gardening Market
- 2024: Scotts Turf Builder Healthy, a new two-in-one lawn fertilizer from The Scotts Company LLC, was launched to supply vital nutrients for strong root growth & disease resistance.
- 2024: To provide gardeners with a greater variety of plants, Proven Winners North America LLC unveiled its 2025 new plant types.
US Gardening Market Dynamics
- Urbanization & Limited Space Solutions to Drive the US Gardening Market
As more people in cities seek creative techniques to add greenery to their homes & communities, urbanization & space constraints are key factors fueling the US Gardening Market. Urban residents are utilizing rooftop gardens, container gardening, vertical gardens, and hydroponic systems to grow plants in small areas as outside spaces become more restricted. Also, this tendency is further supported by the advent of modular garden systems, self-watering pots, and smart gardening technology. Moreover, increasing knowledge of the benefits of green areas for sustainability & mental health encourages urban gardening projects, which fast-tracks US Gardening Industry expansion.
- Inconsistency in Demand with the Changing Seasons to Hinder the Industry
The fluctuating demand by season is one potential aspects hindering the growth of the US Gardening Market. Previously, there was a high demand for gardening supplies, such as tools, seeds, soils, fertilizer, etc. over the summer & early spring. Also, the nation's weather is often ideal for outdoor pursuits, such as gardening during this time of year. Additionally, in winter, however, when the weather is unsuitable for gardening outside, indoor gardening is recommended. Thus, the demand for fertilizers that are commonly deployed in outdoor gardening consequently declines. Moreover, as indoor plants only require soil changes frequently and don't need fertilizer on a regular basis, market leaders have financial constraints, which further impedes the US Gardening Market.
US Gardening Market Segment-wise Analysis
By Distribution Channel:
- Offline
- Retail Stores
- Wholesale & Bulk Suppliers
- Nurseries
- DIY Stores
- Online
With a market share of over 50%, the Offline Distribution Channel dominates the US Gardening Market based on distribution channel. The ease of access to offline channels & their perceived reliability over internet items are the factors for this leading position. Since consumers can verify the dependability of goods bought from retail or wholesale establishments at the time of purchase, they frequently do so.
Moreover, as online distribution methods are more convenient, they are also becoming more & more prevalent, which is driving frequent growth in this industry. Also, the speedy delivery option & people's busy lifestyles are drawing consumers, making this the market's fastest-expanding distribution channel.
By Application:
- Residential Gardening
- Commercial Gardening
- Urban Gardening
- Community Gardening
- Horticulture Production
- Others
BY capturing the majority of the market share, the Commercial Gardening Sector is foreseen to lead US Gardening Market during 2025-32. Commercial locations, such as hotels, public buildings, and business establishments employ gardening items & services widely, which is what fuels this domination. Also, these regions have had a particularly strong uptake of garden planters, with the commercial sector accounting for over 58% of the market in 2023. Contributing to this tendency are fundamentals, including the elevated recognition of the advantages of green spaces for worker well-being & the general ambiance of workplaces.
What Does Our The US Gardening Market Research Study Entail?
- The US Gardening Market Research Report highlights the forecast growth rate or CAGR by anticipating the market size & share.
- The market analysis puts light upon the primary industry trends, driving aspects, potential opportunities, growth challenges, and other major factors.
- The US Gardening Market Research Report entails details about the most critical shifts in market share in the prominent regions.
- Considering the statistics & the developments by the primary market competitors, our report also strives to demonstrate the most sought-after strategies of the key players.
Table of Contents
- Introduction
- Objective of the study
- Product Definition
- Market Segmentation
- Study Variables
- Research Methodology
- Secondary Data Points
- Companies Interviewed
- Primary Data Points
- Break Down of Primary Interviews
- Secondary Data Points
- Executive Summary
- Market Dynamics
- Drivers
- Challenges
- Opportunity Assessment
- Recent Trends and Developments
- Policy and Regulatory Landscape
- US Gardening Market Overview (2020-2032)
- Market Size, By Value (in USD Billions)
- Market Share, By Distribution Channel
- Offline
- Online
- Market Share, By Application
- Residential Gardening
- Commercial Gardening
- Urban Gardening
- Community Gardening
- Horticulture Production
- Others
- Market Share, By Plant Type
- Perennials
- Shrubs
- Trees
- Conifers
- Annuals
- Vines
- Succulents
- Edibles
- Market Share, By Gardener Type
- Professional Gardener-
- Others
- Market Share, By Region
- North-East
- Mid-West
- West
- South
- Market Share, By Competitors
- Competition Characteristics
- Revenue Shares
- US Offline Gardening Market Overview, 2020-2032F
- By Value (USD Million)
- By Application- Market Size & Forecast 2019-2030, USD Million
- By Plant Type- Market Size & Forecast 2019-2030, USD Million
- By Gardener Type- Market Size & Forecast 2019-2030, USD Million
- US Online Gardening Market Overview, 2020-2032F
- By Value (USD Million)
- By Application- Market Size & Forecast 2019-2030, USD Million
- By Plant Type- Market Size & Forecast 2019-2030, USD Million
- By Gardener Type- Market Size & Forecast 2019-2030, USD Million
- Competitive Outlook (Company Profile - Partila List)
- Proven Winners North America LLC
- Company Overview
- Business Segments
- Strategic Alliances/Partnerships
- Recent Developments
- The Scotts Company LLC
- Company Overview
- Business Segments
- Strategic Alliances/Partnerships
- Recent Developments
- The Espoma Company
- Company Overview
- Business Segments
- Strategic Alliances/Partnerships
- Recent Developments
- MONROVIA NURSERY COMPANY
- Company Overview
- Business Segments
- Strategic Alliances/Partnerships
- Recent Developments
- Dramm Corporation
- Company Overview
- Business Segments
- Strategic Alliances/Partnerships
- Recent Developments
- Costa Farms
- Company Overview
- Business Segments
- Strategic Alliances/Partnerships
- Recent Developments
- Fiskars Corporation
- Company Overview
- Business Segments
- Strategic Alliances/Partnerships
- Recent Developments
- Sun Gro Horticulture Ltd.
- Company Overview
- Business Segments
- Strategic Alliances/Partnerships
- Recent Developments
- Troy-Bilt LLC
- Company Overview
- Business Segments
- Strategic Alliances/Partnerships
- Recent Developments
- Gardener's Supply Company
- Company Overview
- Business Segments
- Strategic Alliances/Partnerships
- Recent Developments
- Proven Winners North America LLC
- Contact Us & Disclaimer
Companies Mentioned
- Proven Winners North America LLC
- The Scotts Company LLC
- The Espoma Company
- MONROVIA NURSERY COMPANY
- Dramm Corporation
- Costa Farms
- Fiskars Corporation
- Sun Gro Horticulture Ltd.
- Troy-Bilt LLC
- Gardener's Supply Company
Frequently Asked Questions