Top Luxury Car Brands in KSA

Saudi Arabia’s luxury car market is booming, powered by increasing incomes, Vision 2030, and a young, brand-savvy population that desires performance, prestige, and tech in one package.

Why Luxury Cars Are Exploding in KSA?

Saudi buyers are increasingly choosing premium sedans, SUVs, and performance cars as symbols of lifestyle, comfort, and status, not just transport. Strong economic growth, expanding high-net-worth segments, and better road infrastructure are all feeding demand for high-end vehicles.

Another big driver is technology: advanced safety systems, connected infotainment, and semi-autonomous features are now “must-have” expectations in the luxury segment. Add to that Vision 2030’s push for modern mobility and sustainability, and the stage is set for sustained growth in the premium and ultra-luxury categories.

The Market Outlook: Numbers That Matter

The Repot Cube, analysts project that the Saudi Luxury Car Market would grow steadily through the next decade, with annual growth around the mid‑single‑digits, closely aligned with the 5–6% range associated with wider luxury auto projections. By 2034, the Saudi Arabia Luxury Car Market is expected to climb from about USD 11.81 billion in 2025 to nearly USD 19.94 billion, at a healthy CAGR of around 5.99% from 2026–34, making luxury cars one of the major topics of the Kingdom.

Who Really Dominates? Quick Brand Snapshot

Recent data shows that brands such as Lexus, BMW, Genesis, Mercedes-Benz, Land Rover, Infiniti, etc., are among the leading luxury players in the Kingdom, backed by strong dealer networks & tailored regional line-ups. Moreover, ultra‑luxury marques like Rolls-Royce, Bentley, Ferrari, and Lamborghini are smaller by volume but powerful in image, defining the top tier of exclusivity on Saudi roads.

The table below summarizes how these key brands typically position themselves in KSA:

1. Lexus: The Crowd’s Favorite

Lexus currently leads luxury car sales in Saudi Arabia, with thousands of units sold in just the first half of 2025, outpacing many German and European rivals. Its formula is simple but powerful: trusted reliability, high build quality, and a line‑up that matches local tastes—especially the RX and LX SUVs that are almost fixtures on KSA highways.

2. BMW: Performance with Everyday Prestige

BMW holds a strong second-tier position in Saudi Arabia’s luxury rankings, appealing to drivers who love sharp handling and a sportier feel. From the 3‑ & 5‑Series to X‑line SUVs, BMW provides a wide range of models that suit both individual enthusiasts & family buyers.

3. Genesis: New Luxury, Fast‑Rising

Genesis has one of the most interesting stories in KSA’s luxury space, quickly climbing to the top tier of sales rankings. Positioned as a modern, design-driven Korean brand, Genesis attracts purchasers who want cutting-edge styling, rich interiors, and a long feature list at a more accessible price point than several European rivals.

4. Mercedes-Benz: Timeless Star Power

Mercedes-Benz continues to be one of the most recognizable luxury badges on Saudi roads, maintaining a strong footprint in the country’s premium rankings. Its S‑Class remains a benchmark for chauffeur-driven luxury, while its C‑Class, E‑Class, and G‑Class have deep cultural and aspirational roots in the region.

5. Land Rover: Luxury That Loves the Desert

Land Rover’s models, such as the Range Rover & Range Rover Sport, mix plush interiors with serious 4x4 hardware, making them ideal for buyers who split time between city drives and desert escapes. As SUVs continue to dominate the Saudi luxury landscape, Land Rover’s DNA aligns perfectly with local preferences for large, capable, and comfortable vehicles.

6. Infiniti: Quiet, Confident Premium

Infiniti maintains a more modest but consistent position in the Saudi luxury car market, especially with its crossovers and SUVs. It tends to attract buyers looking for Japanese reliability and comfort with slightly lower pricing than some German rivals, making it a rational yet upscale choice.

Where Ultra‑Luxury Fits: Rolls-Royce, Bentley, Ferrari, Lamborghini!!

Rolls-Royce and Bentley sit at the very top of the Saudi market, delivering ultra-luxury sedans and SUVs that emphasize craftsmanship, exclusivity, and bespoke personalization. Their volumes are limited, but their visibility at hotels, VIP events, and on high-profile boulevards makes them powerful symbols of success.

Ferrari & Lamborghini, meanwhile, dominate the dream‑garage conversation with high-performance supercars that are often seen as collectible assets as much as daily drivers. These brands benefit from Saudi Arabia’s growing community of enthusiasts and high-net-worth individuals who value speed, design drama, and rarity.

Key Trends Shaping What You Buy Next

Several trends will influence which luxury badges win in the coming years in KSA:

• Rising share of luxury EVs & hybrids as charging networks expand and Vision 2030 targets kick in.
• Strong, sustained demand for SUVs and crossovers, especially in the mid‑ to high-end price tiers.
• Higher expectations for in-car tech: large screens, connected services, ADAS, and over-the-air updates are becoming non-negotiable.
• Expanding role of digital journeys—online research, virtual showrooms, and end-to-end booking—before a buyer ever steps into a showroom.

Concluding the Market Analysis

For shoppers, that means more choice, more innovation, and more ways to tailor a car to lifestyle & personality. For brands, it means only those that blend prestige with technology, service, and local relevance would truly dominate Saudi Arabia’s fast-evolving luxury car market. Moreover, foremost brands such as Lexus, BMW, and Mercedes-Benz are defining luxury mobility, promising an electrifying future of performance, innovation, and prestige in KSA.