Top Potato Chip Companies in UAE

The UAE snack aisle is full of flavour, variety, and global brands competing for the crown. From everyday salted crisps to premium kettle-cooked ranges & innovative Asian flavours, the UAE Potato Chips Market has expanded rapidly as people seek convenient, tasty snacks. Tourism, modern retail, and busy urban lifestyles have all driven demand for potato chips across the UAE. According to a market report published by Report Cube, the UAE Potato Chips Market is predicted to grow at nearly 5.8% CAGR, with the market valued at about USD 285 million in 2025 & estimated to reach approximately USD 422.91 million by 2032.

Why Potato Chips Are a Must-Have Snack in Every UAE Home?

Potato chips are go-to snack for families, working professionals, and tourists. Also, the growth drivers in the snack market UAE include rising disposable incomes, expanding modern retail chains (supermarkets & convenience stores), strong impulse buying, and the popularity of on-the-go snacking. Health-aware consumers have also nudged brands to introduce baked, reduced-fat, and cleaner-label crisps, adding new sub-segments to the national market.

Major Potato Chips Market Companies Driving Growth Across the UAE

PepsiCo, Inc. (Lay’s, Doritos, Ruffles)

PepsiCo is the biggest name in the UAE, as its Lay’s brand is ubiquitous across supermarkets, convenience stores, and online retailers. PepsiCo combines broad distribution with local marketing & frequent limited-edition flavours to keep consumers engaged. Also, Lay’s and Doritos benefit from strong co-promotion with Pepsi beverage lines, making them staples in party packs & retail promotions.

Kellogg Company (Pringles and snack portfolio)

Kellogg’s Pringles enjoys a solid shelf presence across the UAE as a premium, resealable option that appeals to households & travelers. Kellogg leverages global flavour innovations & seasonal SKUs to capture consumers looking for distinctive textures & packaging convenience. Pringles often sits in the “best potato chips in the UAE” searches for its recognisable can format.

Kettle Foods, Inc.

Kettle Foods is known for kettle-cooked, premium chips that emphasize texture & natural ingredients. In the UAE, Kettle’s positioning taps into the premium & health-aware shopper who is willing to pay more for artisanal crisps and interesting flavours (sea salt & vinegar, rosemary, etc.). This brand supports the trend toward premiumization across the UAE Potato Chips Market.

The Campbell Soup Company (snack brands)

While Campbell is best known for soups, its snack portfolio & partnerships place it in multi-category retail shelves. In several markets, Campbell’s snack-related offerings complement the established potato chips lines, often through distribution deals or branded snack ranges that fit into the wider crisps category.

Calbee Inc.

Japan’s Calbee brings East-Asian flavours & lighter-textured potato snacks that appeal to niche but expanding consumer groups in the UAE, specifically expatriates from Asia & young shoppers seeking novel tastes. Calbee’s presence adds diversity to the potato chips brands in the UAE and supports multicultural flavour trends.

Intersnack Group GmbH & Co. KG

Intersnack, a leading European snack producer, supplies several well-known crisps & savoury snack brands across GCC markets, including the UAE. Its portfolio often focuses on localized flavours & multi-format packs that fit modern retail requirements and vending channels, reinforcing retail depth for consumers.

Market Dynamics & Quick Insights

• Premiumization & flavor innovation: Premium & kettle-cooked variants are expanding faster than standard salted chips, as shoppers trade up for perceived quality.
• Health-led SKUs: Baked, reduced-salt, and clean-label chips are on the surge, driven by health-conscious customers & regulatory labeling trends.
• E-commerce & modern retail: Online grocery shopping, subscription snack boxes, and supermarket promotions augment impulse purchases & niche discovery.
• Promotions & seasonality: Tourism peaks, Ramadan, and major events prompt heavy promotional activity, perfect for limited-edition flavors & multipacks.
• Sustainability & packaging: Brands experimenting with recyclable & lightweight packaging gain favor with environmentally minded shoppers.

A Few Practical Takeaways for Shoppers & Market Brands

• Shoppers seeking value: go for big family multipacks of Lay’s or local brands available across supermarkets.
• For premium taste: try Kettle Foods or limited-edition Pringles flavors.
• For novelty & Asian flavors: sample Calbee varieties online or in specialty stores.
• For brands: invest in targeted e-commerce tactics, seasonal flavors, and transparent ingredient claims to win UAE customers.

Closing Crunch

The UAE Potato Chips Market is healthy, dynamic, and competitive with high consumer demand. The industry’s expansion is driven by premiumization, omnichannel retail, and flavor experimentation, both global giants (PepsiCo, Kellogg, Intersnack) and niche players (Kettle, Calbee) having solid market opportunities to expand. Whether you’re hunting the best potato chips across the UAE or planning a new snack launch, the UAE market strives to reward innovation, strong retail partnerships, and clear consumer messaging, further taking the potato chips industry to a whole new level.