Europe Bird Food Market Report and Forecast 2032

Europe Bird Food Market Insights & Analysis

The Europe Bird Food Market is anticipated to register a CAGR of around 8.20% during the forecast period, i.e., 2025-32. Also, the market size was valued at nearly USD 1076.2 billion in 2032. The rising awareness among bird owners of the significance of a basic diet based on seeds is anticipated to increase market demand. Consumers are willing to spend more money on premium bird food that offers certain advantages like enhanced nutrition, support for particular species, and even improvements in birds' health. By providing a well-balanced combination of vital nutrients, like carbs, proteins, fats, minerals, and vitamins, it aims to give birds the maximum amount of longevity & good health.

Moreover, bird food comes in varied forms, each personalized to a certain bird species' nutritional necessities, including pellets, treats, and seed combinations. A great awareness of the nutrition & well-being of birds has accorded with the surge in the number of individuals owning birds as pets. Premium bird food items are becoming more & more popular as bird owners become more conscious of the nutritional needs of their feathered companions. The development of avian enthusiast networks on social media, the efforts of veterinary professionals to educate the public about pet care, and the widespread availability of internet access are some of the causes that are advancing this knowledge.

Europe Bird Food Market FY32

• Study Period: 2020- 2032


• Base Year: 2024


• CAGR(2025-2032): 8.20%


• Market Value 2032: USD 1076.2 Billion


• Fastest Growing Market: Germany


• Major Players: Incorporated, Bulldog Products Limited, Rolli-Pet Tiernahrung GmbH, Mealberry GmbH, CJ WildBird Foods Ltd, Kessler Zoologiegroßhandel GmbH & Co. KG, and Others 

Furthermore, as more & more bird owners understand the need to provide their birds with a balanced diet, they are searching for premium bird food products made with essential ingredients. As a result of this need, manufacturers are developing cutting-edge bird food recipes that satisfy dietary needs. Additionally, another motivating element is the growing demand for natural & organic bird-feeding products. A rising trend in consumer behavior is the need for bird food free of artificial additives & pesticides owing to environmental consciousness. The move toward natural products supports a larger movement of organic & sustainable living, which, in turn, is driving the Europe Bird Food Market in the forthcoming years.

Europe Bird Food Market Dynamics

• Progress of Bird Watching & Outdoor Bird Feeding to Enhance the Growth

The need for bird food, especially for wild birds, has elevated dramatically owing to the increasing popularity of birdwatching across Europe. The demand for seeds, nuts, and other wild bird food is growing as more & more individuals install bird feeders in their gardens, parks, and other outside areas. Moreover, this is an activity that is becoming more popular not only with older generations but also with younger individuals & families. The epidemic fueled the demand for bird food meant for outdoor feeders by encouraging individuals to spend more time at home & developing an interest in luring & watching wild birds.

• Stringent Guidelines on Feed Safety to Limit the Industry Expansion

In the European Union, there are strict rules pertaining to safety, labeling, and hygiene for bird food, just like there are for other animal feed products. In addition to burdening businesses with compliance, these restrictions are meant to guarantee that bird food is free of toxins & dangerous materials. Moreover, additional testing, paperwork, and certification are frequently required to comply with these rules, which can raise operating costs & lengthen the time to market. Also, non-compliance might result in penalties, prohibitions, and product recalls, all of which could limit the growth of the Europe Bird Food Market.

Europe Bird Food Market Segment-wise Analysis

By Product Type:

• Seed
• Feed
• Treats
• Suet
• Others

The Seed segment accounts for the potential share of the Europe Bird Food Market. Numerous individuals feed wild birds in yards or public spaces, as well as amateur & professional bird watchers & pet bird owners, use bird seeds. As several bird species rely on seeds as a primary source of nutrition, seeds, especially sunflower seeds, millet, and other grains are an industry mainstay & are well-liked. The seed category holds the top spot in the Europe Food Industry because of its capacity to draw a variety of bird species, as well as its accessibility & low cost.

By Distribution Channel:

• Supermarkets & Hypermarkets
• Pet Specialty Stores

The Supermarkets & Hypermarkets segment leads the Europe Bird Food Market by holding a substantial market share. These stores are popular as they make it convenient for consumers to buy bird food in addition to their usual groceries. Supermarkets & hypermarkets offer a large selection of bird food options, frequently at affordable costs, and are easily reachable by a large number of customers. Moreover, these retail locations’ regular promotions & discounts reinforce customer preference & solidify their grip as the industry’s leading distribution channel.

Regional Projection of the Europe Bird Food Industry

The Europe Bird Food Market is geographically diversified, covering:

• The UK
• Germany
• France
• Italy
• Others

Germany is foreseen to be the dominant region across the Europe Bird Food Market during 2025-32. Birdwatching & bird feeding are very popular across Germany, where numerous individuals are passionate about birds & buy bird food to keep both domestic & wild birds healthy. The need for premium bird food items is further fueled by the nation’s environmental consciousness & wildlife protection initiatives. Moreover, Germany is the greatest market for bird food in Europe owing to its sophisticated retail channels & e-commerce platforms, which enhance accessibility to bird food.

What Does Our Europe Bird Food Market Research Study Entail?

• Europe Bird Food Market Research Report highlights the forecast growth rate or CAGR by anticipating the market size & share.
• The market analysis puts light upon the primary industry trends, driving aspects, potential opportunities, growth challenges, and other major factors.
• Europe Bird Food Market Research Report entails details about the most critical shifts in market share in the prominent regions.
• Considering the statistics & the developments by the primary market competitors, our report also strives to demonstrate the most sought-after strategies of the key players.