Saudi Arabia Advertising Market Size, Share, & Growth Report 2032

Saudi Arabia Advertising Market

Source: The Report Cube

Study Period

2020- 2032

Market (2025)

USD 6.23 Billion

Market (2032)

USD 9.1 Billion

CAGR

5.56%

Major Markets Players

Google (Alphabet Inc.) , Facebook (Meta Platforms Inc.) , Twitter Inc. , Snapchat (Snap Inc.) , Bytedance (TikTok) and Others

Understand The Key Trends Shaping This Market

Download Free Sample

Saudi Arabia Advertising Market Insights & Analysis (2025-32)

The Saudi Arabia Advertising Market reached a value of nearly USD 6.23 Billion in 2025. The market is assessed to grow at a CAGR of around 5.56%, during the forecast period of 2025-2032 to attain a value of around USD 9.1 Billion in 2032. The industry is compelled by mounting digital transformation, government initiatives, and evolving customer behavior. Digital channels have traded conventional media in the Kingdom's advertising landscape. Social media, video streaming services, and e-commerce have all risen in popularity, which has provoked advertisers to utilize data-driven marketing techniques. Along with this, brands & varied other sectors are investing heavily in online advertising to more efficiently reach their target customers following Vision 2030, which emphasizes economic diversification & digital transformation.

Additionally, government initiatives that encourage a business-friendly atmosphere & increasing internet usage have augmented the expansion of the Saudi Arabia Advertising Market. In order to take advantage of the rising digital audience, key industries, including banking, entertainment, retail, and telecommunications are also elevating their advertising budgets. Furthermore, the Saudi Arabia Advertising Industry's future is being shaped by the upscale of influencer marketing & AI-powered advertising solutions.

Furthermore, according to the forecast scenario, programmatic advertising, targeted content, and immersive technologies, such as virtual reality (VR) and augmented reality (AR) would all continue to dominate the Saudi Arabia Advertising Market. Also, the move to data analytics-driven campaigns & mobile-first strategies would advance further, safeguarding a bright future for the market.

Saudi Arabia Advertising Market Upgrades & Recent Developments

2024:

Google (Alphabet Inc.) extended its Arabic-language advertising tools & AI-driven marketing solutions to tailor to the flourishing Saudi market.
Meta Platforms, Inc. (Facebook) joined hands with Saudi-based enterprises to improve personalized advertising experiences by deploying AI-driven audience targeting.

2025:

Snapchat (Snap Inc.) introduced an advanced AR advertising feature designed for the Saudi retail & entertainment sectors, enhancing engagement rates.
STC Media acquired a local digital marketing agency to reinforce its presence in online advertising & programmatic media buying.

Saudi Arabia Advertising Market Report and Forecast 2032

Saudi Arabia Advertising Market Dynamics

Digital Revolution & Mounting Internet Penetration to Elevate the Market Share

As the Kingdom of Saudi Arabia has the uppermost smartphone penetration rate worldwide, digital advertising is escalating substantially. Further, investments in digital marketing strategies have been infused owing to the shift towards e-commerce, online streaming, and social media usage, guaranteeing customized & focused campaigns. Hence, driving the Saudi Arabia Advertising Market.

Strict Regulatory Environment & Regulations to Limit Market Growth

The country has implemented stringent content guidelines & advertising regulations to safeguard ethical marketing practices. These regulatory limitations pose challenges for advertisers, necessitating them to carefully navigate compliance needs to avoid legal repercussions, further hindering the Saudi Arabia Advertising Market growth.

Advent of AI & Programmatic Advertising to Create a Profitable Ground in the Future Years

The upscale of artificial intelligence (AI) & automation in advertising presents substantial opportunities. Programmatic advertising permits companies to optimize their ad placements effectively, guaranteeing higher ROI through data-driven insights. Also, the increasing reliance on AI-powered customer segmentation is foreseen to reform targeted marketing, creating beneficial prospects for the Saudi Arabia Advertising Market in forecast years.

Emergence of Influencer Marketing to Instigate Industry Expansion

Influencer marketing is becoming a prevailing trend in the Saudi Arabia Advertising Market. Brands are progressively collaborating with local influencers on platforms like Instagram, Snapchat, and TikTok to engage with customers authentically. This trend is foreseen to continue upgrading as influencer-driven campaigns deliver greater engagement & conversion rates.

Saudi Arabia Advertising Market Segment-wise Analysis

By Type:

Television Advertising
Print Advertising (Newspaper Advertising, Magazine Advertising)
Radio Advertising
Outdoor Advertising
Internet Advertising (Search Advertising, Display Advertising, Classified Advertising, Video Advertising)
Mobile Advertising
Cinema Advertising

The Internet Advertising segment upholds the biggest market share and is presumed to lead the Saudi Arabia Advertising Market through 2032.

Internet Advertising contains search advertising, display advertising, classified advertising, and video advertising, making it the most prevalent & malleable advertising channel. This advertising has become the go-to choice for enterprises due to the fast expansion of digital platforms, high smartphone penetration, and mounting internet consumption. To improve consumer engagement & conversion rates, brands utilize data-driven strategies to target audiences with personalized advertisements.

Moreover, social media advertising, influencer partnerships, and the advent of e-commerce platforms have all added to the growth of online advertising. Advertisers might ensure maximum effect by enhancing their ads in real-time with the assistance of AI & analytics developments. Also, internet advertising would continue to lead Saudi Arabia Advertising Industry as firms continue to prioritize digital-first strategies.

What Does Our Saudi Arabia Advertising Market Research Study Entail?

The Saudi Arabia Advertising Market Research Report highlights the forecast growth rate or CAGR by anticipating the market size & share.
The market analysis puts light upon the primary industry trends, driving aspects, potential opportunities, growth challenges, and other major factors.
Saudi Arabia Advertising Market Research Report entails details about the most critical shifts in market share in the prominent regions.
Considering the statistics & the developments by the primary market competitors, our report also strives to demonstrate the most sought-after strategies of the key players.

Introduction
1. Objective of the study
2. Product Definition
3. Market Segmentation
4. Study Variables
Research Methodology
1. Secondary Data Points
  1. Companies Interviewed
2. Primary Data Points
  1. Break Down of Primary Interviews
Executive Summary
Market Dynamics
1. Drivers
2. Challenges
3. Opportunity Assessment
Recent Trends and Developments
Policy and Regulatory Landscape
Saudi Arabia Advertising Market Overview (2020-2032)
1. Market Size, By Value (in USD Billions)
2. Market Share, By Type
  1. Television Advertising
  2. Print Advertising (Newspaper Advertising, Magazine Advertising)
  3. Radio Advertising
  4. Outdoor Advertising
  5. Internet Advertising (Search Advertising, Display Advertising, Classified Advertising, Video Advertising)
  6. Mobile Advertising
  7. Cinema Advertising
7.5. Market Share, By Competitors
7.5.1. Competition Characteristics
7.5.2. Revenue Shares
Saudi Arabia Television Advertising Advertising Market Overview, 2020-2032F
1. By Value (USD Million)
2. By Type- Market Size & Forecast 2019-2030, USD Million
Saudi Arabia Print Advertising (Newspaper Advertising, Magazine Advertising) Advertising Market Overview, 2020-2032F
1. By Value (USD Million)
2. By Type- Market Size & Forecast 2019-2030, USD Million
Saudi Arabia Radio Advertising Advertising Market Overview, 2020-2032F
1. By Value (USD Million)
2. By Type- Market Size & Forecast 2019-2030, USD Million
Saudi Arabia Outdoor Advertising Advertising Market Overview, 2020-2032F
1. By Value (USD Million)
2. By XX- Market Size & Forecast 2019-2030, USD Million
Saudi Arabia Internet Advertising (Search Advertising, Display Advertising, Classified Advertising, Video Advertising) Advertising Market Overview, 2020-2032F
1. By Value (USD Million)
2. By Type- Market Size & Forecast 2019-2030, USD Million
Saudi Arabia Mobile Advertising Advertising Market Overview, 2020-2032F
1. By Value (USD Million)
2. By Type- Market Size & Forecast 2019-2030, USD Million
Saudi Arabia Cinema Advertising Advertising Market Overview, 2020-2032F
1. By Value (USD Million)
2. By Type- Market Size & Forecast 2019-2030, USD Million
Competitive Outlook (Company Profile - Partila List)
1. Google (Alphabet Inc.)
  1. Company Overview
  2. Business Segments
  3. Strategic Alliances/Partnerships
  4. Recent Developments
2. Facebook (Meta Platforms Inc.)
  1. Company Overview
  2. Business Segments
  3. Strategic Alliances/Partnerships
  4. Recent Developments
3. Twitter Inc.
  1. Company Overview
  2. Business Segments
  3. Strategic Alliances/Partnerships
  4. Recent Developments
4. Snapchat (Snap Inc.)
  1. Company Overview
  2. Business Segments
  3. Strategic Alliances/Partnerships
  4. Recent Developments
5. Bytedance (TikTok)
  1. Company Overview
  2. Business Segments
  3. Strategic Alliances/Partnerships
  4. Recent Developments
6. Saudi Telecom Company (STC) Media
  1. Company Overview
  2. Business Segments
  3. Strategic Alliances/Partnerships
  4. Recent Developments
7. AlArabia Outdoor Advertising
  1. Company Overview
  2. Business Segments
  3. Strategic Alliances/Partnerships
  4. Recent Developments
8. iCubesWire
  1. Company Overview
  2. Business Segments
  3. Strategic Alliances/Partnerships
  4. Recent Developments
9. Extend
  1. Company Overview
  2. Business Segments
  3. Strategic Alliances/Partnerships
  4. Recent Developments
10. The Ad Network
  1. Company Overview
  2. Business Segments
  3. Strategic Alliances/Partnerships
  4. Recent Developments
Contact Us & Disclaimer

List of Figure

Figure 1: Market Segmentation Framework
Figure 2: Research Methodology Flowchart
Figure 3: Secondary Data Sources Overview
Figure 4: Companies Interviewed by Industry Segment
Figure 5: Primary Data Collection Breakdown
Figure 6: Executive Summary - Market Snapshot
Figure 7: Key Market Drivers and Challenges
Figure 8: Opportunity Assessment Matrix
Figure 9: Recent Trends and Developments Timeline
Figure 10: Policy and Regulatory Landscape Overview

Figure 11: Saudi Arabia Advertising Market Size (2020-2032) in USD Billion
Figure 12: Market Share by Advertising Type (%)
Figure 13: Television Advertising Market Size and Forecast (2020-2032)
Figure 14: Print Advertising Market Size and Forecast (Newspaper & Magazine)
Figure 15: Radio Advertising Market Size and Forecast (2020-2032)
Figure 16: Outdoor Advertising Market Size and Forecast (2020-2032)
Figure 17: Internet Advertising Market Size and Forecast by Segment (Search, Display, Classified, Video)
Figure 18: Mobile Advertising Market Size and Forecast (2020-2032)
Figure 19: Cinema Advertising Market Size and Forecast (2020-2032)

Figure 20: Market Share by Competitors - Revenue Distribution
Figure 21: Competitive Characteristics of Top Advertisers

Figure 22: Saudi Arabia Television Advertising Market by Value (USD Million)
Figure 23: Saudi Arabia Television Advertising Market by Type (2019-2030 Forecast)

Figure 24: Saudi Arabia Print Advertising Market by Value (USD Million)
Figure 25: Saudi Arabia Print Advertising Market by Type (2019-2030 Forecast)

Figure 26: Saudi Arabia Radio Advertising Market by Value (USD Million)
Figure 27: Saudi Arabia Radio Advertising Market by Type (2019-2030 Forecast)

Figure 28: Saudi Arabia Outdoor Advertising Market by Value (USD Million)
Figure 29: Saudi Arabia Outdoor Advertising Market by Type (2019-2030 Forecast)

Figure 30: Saudi Arabia Internet Advertising Market by Value (USD Million)
Figure 31: Saudi Arabia Internet Advertising Market by Type (2019-2030 Forecast)

Figure 32: Saudi Arabia Mobile Advertising Market by Value (USD Million)
Figure 33: Saudi Arabia Mobile Advertising Market by Type (2019-2030 Forecast)

Figure 34: Saudi Arabia Cinema Advertising Market by Value (USD Million)
Figure 35: Saudi Arabia Cinema Advertising Market by Type (2019-2030 Forecast)

Figure 36: Competitive Landscape Overview - Company Profiles

Figure 37: Google (Alphabet Inc.) - Revenue Breakdown by Segment
Figure 38: Facebook (Meta Platforms Inc.) - Business Segments Overview
Figure 39: Twitter Inc. - Strategic Alliances and Partnerships
Figure 40: Snapchat (Snap Inc.) - Recent Developments Timeline
Figure 41: Bytedance (TikTok) - Market Position and Growth
Figure 42: Saudi Telecom Company (STC) Media - Business Segments
Figure 43: AlArabia Outdoor Advertising - Market Footprint
Figure 44: iCubesWire - Company Overview and Market Position
Figure 45: Extend - Business Segments and Strategic Partnerships
Figure 46: The Ad Network - Recent Developments

List of Table

Table 1: Study Objectives and Scope
Table 2: Product Definitions and Classifications
Table 3: Market Segmentation Criteria
Table 4: Study Variables and Indicators
Table 5: Secondary Data Sources and References
Table 6: Companies Interviewed – Profile Summary
Table 7: Primary Data Collection Breakdown by Respondent Type
Table 8: Executive Summary - Key Market Metrics
Table 9: Drivers and Challenges Analysis
Table 10: Opportunity Assessment by Segment
Table 11: Policy and Regulatory Framework Overview

Table 12: Saudi Arabia Advertising Market Size (2020-2032) – Value in USD Billion
Table 13: Market Share by Advertising Type (%)
Table 14: Television Advertising Market – Historical and Forecast Values (2019-2032)
Table 15: Print Advertising Market – Newspaper and Magazine Segment Data
Table 16: Radio Advertising Market – Value and Growth Rate
Table 17: Outdoor Advertising Market – Size and Growth Projections
Table 18: Internet Advertising Market – Breakdown by Sub-segments
Table 19: Mobile Advertising Market – Historical and Forecast Data
Table 20: Cinema Advertising Market – Value and Growth Estimates

Table 21: Market Share by Competitors – Revenue and Market Position
Table 22: Competitive Characteristics of Leading Players

Table 23: Saudi Arabia Television Advertising Market – Detailed Segment Data
Table 24: Saudi Arabia Print Advertising Market – Segment-wise Breakdown
Table 25: Saudi Arabia Radio Advertising Market – Segment-wise Breakdown
Table 26: Saudi Arabia Outdoor Advertising Market – Segment-wise Data
Table 27: Saudi Arabia Internet Advertising Market – Detailed Segment Data
Table 28: Saudi Arabia Mobile Advertising Market – Segment-wise Data
Table 29: Saudi Arabia Cinema Advertising Market – Segment-wise Data

Table 30: Company Profiles Summary – Key Financials and Business Segments
Table 31: Google (Alphabet Inc.) – Strategic Alliances and Partnerships
Table 32: Facebook (Meta Platforms Inc.) – Recent Developments Summary
Table 33: Twitter Inc. – Business Segment Overview
Table 34: Snapchat (Snap Inc.) – Market Performance Metrics
Table 35: Bytedance (TikTok) – Growth and Market Share Data
Table 36: Saudi Telecom Company (STC) Media – Business Overview
Table 37: AlArabia Outdoor Advertising – Market and Company Data
Table 38: iCubesWire – Company Profile Details
Table 39: Extend – Key Business Metrics
Table 40: The Ad Network – Strategic Partnerships and Market Presence

Top Key Players & Market Share Outlook

Google (Alphabet Inc.)
Facebook (Meta Platforms Inc.)
Twitter Inc.
Snapchat (Snap Inc.)
Bytedance (TikTok)
Saudi Telecom Company (STC) Media
AlArabia Outdoor Advertising
iCubesWire
Extend
The Ad Network
Publicis Groupe
WPP PLC
Omnicom Group Inc.
Dentsu KSA
Accenture Song
Havas Saudi Arabia

Frequently Asked Questions

A. Saudi Arabia Advertising Market is anticipated to witness a rise at a CAGR of around 5.56% during the forecast period, i.e., 2025-32.

A. The digital revolution & mounting internet penetration to elevate the Saudi Arabia Advertising Market through 2032.

A. The strict regulatory environment & regulations to limit the Saudi Arabia Advertising Market.

A. The leading companies in Saudi Arabia Advertising Market are Google (Alphabet Inc.), Facebook (Meta Platforms, Inc.), Twitter, Inc., Snapchat (Snap Inc.), Bytedance (TikTok), Saudi Telecom Company (STC) Media, AlArabia Outdoor Advertising, iCubesWire, Extend, The Ad Network, Publicis Groupe, WPP PLC, Omnicom Group Inc., Dentsu KSA, Accenture Song, Havas Saudi Arabia, and others.

Saudi Arabia Advertising Market Report and Forecast 2032