Saudi Arabia Advertising Market Report and Forecast 2032

Saudi Arabia Advertising Market Insights & Analysis (2025-32)

The Saudi Arabia Advertising Market reached a value of nearly USD 6.23 Billion in 2025. The market is assessed to grow at a CAGR of around 5.56%, during the forecast period of 2025-2032 to attain a value of around USD 9.1 Billion in 2032. The industry is compelled by mounting digital transformation, government initiatives, and evolving customer behavior. Digital channels have traded conventional media in the Kingdom's advertising landscape. Social media, video streaming services, and e-commerce have all risen in popularity, which has provoked advertisers to utilize data-driven marketing techniques. Along with this, brands & varied other sectors are investing heavily in online advertising to more efficiently reach their target customers following Vision 2030, which emphasizes economic diversification & digital transformation.

Additionally, government initiatives that encourage a business-friendly atmosphere & increasing internet usage have augmented the expansion of the Saudi Arabia Advertising Market. In order to take advantage of the rising digital audience, key industries, including banking, entertainment, retail, and telecommunications are also elevating their advertising budgets. Furthermore, the Saudi Arabia Advertising Industry's future is being shaped by the upscale of influencer marketing & AI-powered advertising solutions.

Saudi Arabia Advertising Market FY32

• Study Period: 2020- 2032


• Base Year: 2024


• CAGR(2025-2032): 5.56%


• Market Value 2032: USD 9.1 Billion


• Major Players: Google (Alphabet Inc.), Facebook (Meta Platforms, Inc.), Twitter, Inc., Snapchat (Snap Inc.), Bytedance (TikTok), Saudi Telecom Company (STC) Media, AlArabia Outdoor Advertising, iCubesWire, Extend, The Ad Network, Publicis Groupe, WPP PLC, Omnicom Group Inc., Dentsu KSA, Accenture Song, Havas Saudi Arabia 

Furthermore, according to the forecast scenario, programmatic advertising, targeted content, and immersive technologies, such as virtual reality (VR) and augmented reality (AR) would all continue to dominate the Saudi Arabia Advertising Market. Also, the move to data analytics-driven campaigns & mobile-first strategies would advance further, safeguarding a bright future for the market.

Saudi Arabia Advertising Market Upgrades & Recent Developments

2024:

• Google (Alphabet Inc.) extended its Arabic-language advertising tools & AI-driven marketing solutions to tailor to the flourishing Saudi market.
• Meta Platforms, Inc. (Facebook) joined hands with Saudi-based enterprises to improve personalized advertising experiences by deploying AI-driven audience targeting.

2025:

• Snapchat (Snap Inc.) introduced an advanced AR advertising feature designed for the Saudi retail & entertainment sectors, enhancing engagement rates.
• STC Media acquired a local digital marketing agency to reinforce its presence in online advertising & programmatic media buying.