United States Sports Betting Market Report and Forecast 2032

United States Sports Betting Market Insights & Analysis (2025-2032)

The United States Sports Betting Market reached a value of nearly USD 5.66 Billion in 2025. The market is assessed to grow at a CAGR of around 13.01%, during the forecast period of 2025-2032 to attain a value of around USD 13.32 Billion in 2032.  The commencement of pro-legalization government actions & mounting collaborations with key sports leagues are raising awareness & participation, which is facilitating market growth.

Moreover, the frequent online sports betting expansion has been driven by technological innovation, specifically in mobile sports betting apps that at present account for over 85% of all wagers in mature legal sports betting states. Also, the incorporation of live streaming, prompt statistics, and custom-made betting recommendations has created a more appealing user experience, instigating both consumer acquisition & retention. Through formal data partnerships, sponsorship agreements, and in-stadium betting lounges, various professional sports leagues that once repelled gambling have come to terms with the new reality, further enhancing the United States Sports Betting Market share.

United States Sports Betting Market FY32

• Study Period: 2020- 2032


• Base Year: 2024


• CAGR(2025-2032): 13.01%


• Market Value 2032: USD 13.32 Billion


• Major Players: 888 Holdings Plc, Bet365, Betsson AB, Churchill Downs Incorporated, Entain plc, Flutter Entertainment Plc, IGT, Kindred Group Plc, Sportech Plc, William Hill Plc, and Others 

Furthermore, the progression of sports betting regulations by state continues to shape industry expansion, with states accepting fluctuating approaches to taxation, licensing, and operational limitations. States with competitive tax rates & mobile-friendly regulatory frameworks have gradually outpaced those with more restrictive models. In addition, inventions in payment processing, such as cryptocurrency options & instant withdrawal capabilities, have removed substantial friction from the consumer experience, thus elevating market progression.

Besides, analyzing the forecast of the national market, the future of the US Sports Betting Market is anticipated to upscale as more states legalize sports betting & existing industries mature. Also, the market expansion would likely be compelled by the prolonged betting industry, mostly in microbetting technology (wagering on individual plays or events within games), the constant integration of social elements into betting platforms, and potential federal regulatory standardization. Further, the development of novel technologies, such as amplified reality betting experiences & AI-powered predictive analytics, is predicted to transform the user experience, specifically for younger demographics that strongly favor interactive & social betting environments, hence opening profitable avenues for the United States Sports Betting Market during 2025-32.

United States Sports Betting Market Upgrades & Recent Developments

2024:

• Flutter Entertainment Plc., acquired Bingo.com to expand its FanDuel brand's portfolio beyond traditional sports betting into adjacent gaming verticals to elevate consumer lifetime value across its US operations, reinforcing its sports betting market share.
• Entain Plc. introduced its proprietary "BetCity Live" platform in July, presenting AI-powered microbetting technology that permits instantaneous wagering on play-by-play events across all key US sports with latency under 100 milliseconds.
• William Hill Plc. signed a strategic partnership with Major League Baseball in September, becoming an official betting partner with high-class access to advanced statistics & the ability to offer in-stadium betting lounges at select MLB ballparks, further expanding its presence in the baseball betting market share.

2025:

• 888 Holdings Plc., merged with a key regional casino operator, forming a new entity that combines its online expertise with extensive physical presence across midwestern & southern states, considerably enhancing omnichannel capabilities in the sports betting industry consolidation trend.
• Churchill Downs launched "TwinSpires Everywhere", an innovative cross-platform service that integrates horse racing, sports betting, and daily fantasy sports into an amalgamated consumer wallet & loyalty program in all legalized states, addressing the mobile vs retail sports betting comparison by providing advantages of both.

United States Sports Betting Market Dynamics

• Prevalent State Legalization & Smartphone Adoption to Thrive the Industry Expansion

The swift legalization of sports betting at the state level & the popularity of mobile betting apps are the key aspects driving the growth of the United States Sports Betting Market. The regions that were first doubtful have witnessed how early adopters have gained substantial revenue from sports betting, which has generated strong financial incentives for legalization. Moreover, betting handles have been five to seven times greater in jurisdictions that have embraced mobile betting without necessitating in-person registration than in cities that have just retail models. Also, this approves that mobile-first regulation is the most common strategy for optimizing industry potential & tax income.

• Regulatory Disintegration & Compliance Expenses to Limit the Industry Expansion

The complex patchwork of state-specific sports betting laws, which considerably upsurges operational complexity & compliance expenses, remains the major challenge across the US Sports Betting Market. Every state recollects the autonomy to set tax rates, legal betting industries, accountable gaming guidelines, licensing criteria, and technical standards. Also, operators are required to maintain distinct technology stacks, compliance teams, and market-specific products owing to the regulatory framework's fragmentation, which significantly raises operational costs & restricts economies of scale.

Furthermore, the cost of entering each new national market, which includes state-specific responsible gambling programs, technical compliance certifications, and licensing fees that can amount to millions of dollars, makes it challenging for smaller operators to enter the US Sports Betting Market.

• Incorporation of Emerging Technologies & Betting Formats to Open New Avenues

In the progressively competitive US Sports Betting Market, the most encouraging chance for advancement & differentiation is through the usage of modern technologies. Fraud detection, tailored user experiences, and real-time odds alteration are all being transformed by AI & ML technologies. The advent of 5G networks facilitates ultra-low latency apps, opening up new in-play betting opportunities for competitors to place bets on specific plays or game occurrences. Also, applications for improved reality make it possible to watch interactively, with betting options smoothly superimposed on live sporting events. Moreover, blockchain technology & smart contracts are beginning to revolutionize betting settlement & payment processing by depressing transaction costs & facilitating instantaneous, verifiable payouts. Hence, this would further open up potential prospects for the expansion of the US Sports Betting Market in the years to come.

United States Sports Betting Market Segment-wise Analysis

By Betting Type:

• Fixed Odds Wagering
• Exchange Betting
• Live/In-Play Betting
• Pari-Mutuel
• eSports Betting
• Others

Live/In-Play Betting has emerged as the leading segment in the United States Sports Betting Market by accounting for the biggest market share. The segment's prominence is attributed to a fundamental shift in American betting preferences from pre-game to real-time wagering capabilities. The application of in-play betting trends lies in its dynamic & engaging nature, letting bettors react to unfolding events & leverage their analytical insights throughout a game rather than merely before it begins. Technical progression has been a crucial enabler, with enhancements in data processing capabilities plummeting latency to milliseconds, permitting operators to offer hundreds of betting markets concurrently during live events. Also, mobile sports betting adoption has predominantly catalyzed live betting expansion, as smartphones offer the ideal platform for unprompted in-moment wagering.

By Sports Type:

• Football
• Basketball
• Baseball
• Horse Racing
• Cricket
• Hockey
• Others

Football is the most widespread sport across the US Sports Betting Industry& accounts for the potential market share, precisely due to the massive prevalence of college football (NCAA) and the National Football League (NFL).

Football is a sport with huge betting volumes, specifically during big events, such as the College Football Playoff National Championship and the Super Bowl, which bring in billions of dollars in wagers. The sport is the most prevalent choice among American gamblers owing to its well-organized weekly schedule, wide-ranging media coverage, and diversity of betting options, like money lines, prop bets, and point spreads. Also, the football segment’s ascendency in the market has been reinforced by the expansion of online sportsbooks & in-game betting.

What Does Our United States Sports Betting Market Research Study Entail?

• United States Sports Betting Market Research Report highlights the forecast growth rate or CAGR by anticipating the market size & share.
• The market analysis puts light upon the primary industry trends, driving aspects, potential opportunities, growth challenges, and other major factors.
• United States Sports Betting Market Research Report entails details about the most critical shifts in market share in the prominent regions.
• Considering the statistics & the developments by the primary market competitors, our report also strives to demonstrate the most sought-after strategies of the key players.