United States Sports Betting Market Report and Forecast 2032

United States Sports Betting Market Insights & Analysis (2025-2032)

The United States Sports Betting Market reached a value of nearly USD 5.66 Billion in 2025. The market is assessed to grow at a CAGR of around 13.01%, during the forecast period of 2025-2032 to attain a value of around USD 13.32 Billion in 2032.  The commencement of pro-legalization government actions & mounting collaborations with key sports leagues are raising awareness & participation, which is facilitating market growth.

Moreover, the frequent online sports betting expansion has been driven by technological innovation, specifically in mobile sports betting apps that at present account for over 85% of all wagers in mature legal sports betting states. Also, the incorporation of live streaming, prompt statistics, and custom-made betting recommendations has created a more appealing user experience, instigating both consumer acquisition & retention. Through formal data partnerships, sponsorship agreements, and in-stadium betting lounges, various professional sports leagues that once repelled gambling have come to terms with the new reality, further enhancing the United States Sports Betting Market share.

United States Sports Betting Market FY32

• Study Period: 2020- 2032


• Base Year: 2024


• CAGR(2025-2032): 13.01%


• Market Value 2032: USD 13.32 Billion


• Major Players: 888 Holdings Plc, Bet365, Betsson AB, Churchill Downs Incorporated, Entain plc, Flutter Entertainment Plc, IGT, Kindred Group Plc, Sportech Plc, William Hill Plc, and Others 

Furthermore, the progression of sports betting regulations by state continues to shape industry expansion, with states accepting fluctuating approaches to taxation, licensing, and operational limitations. States with competitive tax rates & mobile-friendly regulatory frameworks have gradually outpaced those with more restrictive models. In addition, inventions in payment processing, such as cryptocurrency options & instant withdrawal capabilities, have removed substantial friction from the consumer experience, thus elevating market progression.

Besides, analyzing the forecast of the national market, the future of the US Sports Betting Market is anticipated to upscale as more states legalize sports betting & existing industries mature. Also, the market expansion would likely be compelled by the prolonged betting industry, mostly in microbetting technology (wagering on individual plays or events within games), the constant integration of social elements into betting platforms, and potential federal regulatory standardization. Further, the development of novel technologies, such as amplified reality betting experiences & AI-powered predictive analytics, is predicted to transform the user experience, specifically for younger demographics that strongly favor interactive & social betting environments, hence opening profitable avenues for the United States Sports Betting Market during 2025-32.

United States Sports Betting Market Upgrades & Recent Developments

2024:

• Flutter Entertainment Plc., acquired Bingo.com to expand its FanDuel brand's portfolio beyond traditional sports betting into adjacent gaming verticals to elevate consumer lifetime value across its US operations, reinforcing its sports betting market share.
• Entain Plc. introduced its proprietary "BetCity Live" platform in July, presenting AI-powered microbetting technology that permits instantaneous wagering on play-by-play events across all key US sports with latency under 100 milliseconds.
• William Hill Plc. signed a strategic partnership with Major League Baseball in September, becoming an official betting partner with high-class access to advanced statistics & the ability to offer in-stadium betting lounges at select MLB ballparks, further expanding its presence in the baseball betting market share.