US Massage Chair Market Report and Forecast 2026-2032

US Massage Chair Market Insights & Analysis

The US Massage Chair Market reached a value of nearly USD 4.1 Billion in 2025. The market is assessed to grow at a CAGR of around 7.48%, during the forecast period of 2026-2032 to attain a value of around USD 6.32 Billion in 2032. The industry is presumed to experience stable growth due to increasing health awareness & the expanding demand for at-home wellness solutions.

Moreover, the rise in requirement is majorly driven by the elevated prominence of therapeutic benefits offered by massage chairs, such as stress relief, muscle recovery, and improved blood circulation. Also, this behavioral swing has continued, stimulating long-term customer interest in advanced massage chair technologies, thus enhancing the US Massage Chair Market share.

Furthermore, modern chairs now feature innovations like gravity recline, heated massage, and body scanning for a custom-made massage therapy experience. Also, brands such as Human Touch, Luraco, and Cozzia USA have become important key companies within the competitive landscape, providing a range of products at numerous price points through online & offline distribution channels, hence instigating the US Massage Chair Market.

Additionally, customers looking for non-invasive substitutes to traditional massage therapist services are gradually spending in massage chairs for regular usage at home. Also, increasing consciousness of the health aids related with constant massage, like decreased anxiety & better sleep quality, is accelerating the US Massage Chair Market's growth.

Besides, the expansion trajectory of the US Massage Chair Market would be supported by increasing disposable incomes, technical innovations in therapeutic massage, and a cultural shift toward preventive healthcare. Also, with rising product variety & end users, the industry is well-positioned to capitalize on both residential & commercial demand across the US in the future years as well.

US Massage Chair Market Upgrades & Recent Developments

2025:

• Human Touch launched a new line of AI-powered massage chairs in 2025, providing advanced customization & voice-controlled features to improve the user experience.
• Cozzia USA joined forces with a national fitness chain to supply massage chairs in recovery zones, increasing its reach into the commercial sector.

US Massage Chair Market Dynamics

• Driver: Mounting Demand for At-Home Wellness Solutions to Infuse Market Growth

With hectic lifestyles & amplified awareness around mental & physical health, customers are gradually turning to massage chairs as a suitable at-home solution. Also, this is specifically noteworthy as massage chairs provide accessible substitutes to daily visits to a massage therapist.

• Challenge: Higher Price & Narrow Affordability to Limit the Industry Expansion

Despite their advantages, high-quality massage chairs come with premium pricing, which can be a challenge for middle-income individuals. Also, this affects overall industry penetration, specifically for advanced therapeutic massage models.

• Opportunity: Technological Advancements & AI Integration

The incorporation of smart technology & artificial intelligence (AI) into massage chairs is generating considerable opportunities. Also, these modernizations improve user personalization & increase usage across wellness clinics & fitness centers.

• Trend: Upscale in Gravity Recline & Heat Therapy Features

The mounting popularity of features such as gravity recline, full-body air massage, and incorporated heat therapy is setting new trends, elevating customer preference for advanced therapeutic benefits.

US Massage Chair Market Segment-Wise Analysis

By Nature:

• Conventional
• Robotic

The Robotic Segment to grab the potential share of the US Massage Chair Market. Its enriched usefulness, technical innovations, and capacity to mimic the movements of a human massage therapist are the aspects influencing this growth.  These chairs carry out complex techniques, such as shiatsu, kneading, and tapping, using sensors & AI-driven rollers. Also, consumers like the therapeutic benefits of robotic chairs, such as infused blood flow, decreased stress, and eased muscle tension.

Moreover, the appeal is augmented by the option to schedule sessions & modify massages to individual preferences.  Additionally, robotic chairs have become more broadly used in both residential & commercial end-user environments due to features such as gravity reclining, smart app connection, and adjustable intensity levels. Also, robotic chairs are predicted to maintain their market leadership as customers place a greater priority on long-term wellness investments.

By End User:

• Commercial
• Residential

The Residential Sector seizes the biggest share of the US Massage Chair Market, motivated by rising demand for home-based wellness solutions. Owing to the inadequate availability of professional massage services during & after the pandemic, households started buying massage chairs to guarantee daily therapeutic massages without the requirement for travel or appointments.  Furthermore, massage chairs are now more available to the typical consumer in line with the surge of key players that offer financing options & reasonable pricing.

Also, small, fashionable, and equipped with auto-programming & noise-cancelling abilities, home-use chairs are impeccable for everyday usage.  Also, the increasing customer preference for privacy, convenience, and self-care further supports this trend, guaranteeing the residential sector's leadership for the estimated years.

What Does Our US Massage Chair Market Research Study Entail?

• The US Massage Chair Market Research Report highlights the forecast growth rate (CAGR) by anticipating market size and share.
• The market analysis puts light upon the primary industry trends, driving aspects, potential opportunities, growth challenges, and other major factors.
• The US Massage Chair Market Research Report entails details about the most critical shifts in market share in the prominent regions.
• Considering the statistics & the developments by the primary market competitors, our report also strives to demonstrate the most sought-after strategies of the key players.