Global Beer Market Report and Forecast 2032

Global Beer Market Insights & Analysis

The Global Beer Market is anticipated to register a CAGR of around 4.8% during the forecast period, i.e., 2024-32. Also, the market size was valued at USD 850 billion in 2024. Globally, beer is the most popular alcoholic beverage and is becoming more & more demanding, especially with millennials & GenZ, because of its diverse flavors, formulations, and varied options. Until lately, the flavored brewed beverage was mostly consumed in North America & Europe, but its popularity has upscaled dramatically worldwide. Customers’ consumption patterns have also been positively impacted by the introduction of innovative brewing methods in developing economies. Additionally, the industry is growing as customers are seeking out novel alcoholic beverages with a variety of flavors.

The market’s abundance of beer brands & products, along with the persistent strength of strategically positioned beer corporations, have contributed significantly to the beer industry’s success. For example, one of the world’s fastest-growing brands, Bira 91 has developed a broad range of beers suitable for all occasions & hopes to spearhead the movement in the Beer Industry toward greater color & flavor. Further, in order to surge sales, the business is concentrating on offering its items for all occasions.

Global Beer Market FY32

• Study Period: 2020- 2032


• Base Year: 2024


• CAGR(2024-2032): 4.8%


• Market Value 2024: USD 850 Billion


• Fastest Growing Market: Asia-Pacific


• Major Players: Heineken N.V., Anheuser-Busch InBev, Asahi Group Holdings, Ltd., The Boston Beer Company, Inc., Beijing Yanjing Brewery, and Others 

Moreover, the Beer Market share has been greatly influenced by customers’ preference for low alcohol content, measured in volume. Beer producers have additional avenues to serve the premium beer industry, which is seeing greater potential due to the growing health consciousness and the promotion of natural & functional ingredients. Consequently, the major companies in the global market are entering the premium category in an attempt to capitalize on its enormous potential. For example, to broaden its offering in the premium beer segment in India, United Breweries Ltd., a division of the Amsterdam-based Heineken Silver in September 2022.

Furthermore, skilled master brewers employ natural materials like pure malt & A-yeast to create Heineken Silver. During the projected period, these advancements, together with increasing consumption and a preference for complex beer selections, are presumed to support & enhance the Global Beer Market Size in the forthcoming years.

Global Beer Market Dynamics

• Growing Prevalence of Alcohol Socialization to Infuse Market Growth

In the past years, drinking has been a significant part of social interactions. The trend is constantly expanding along with the need for bold-flavored drinks across the industry. Of all the alcoholic beverages, beer is one of the most well-known boozy beverages which is becoming gradually popular among the young generation & millennials due to its refreshing taste & low ABV (alcohol by volume). As ABV, low-calorie, and low-carb beer gain acceptance across the globe, organizations are introducing new products to cater to their customer base. Hence, due to several causes, including the rising diversity of consumer cultural groups & social class, the Beer Market is destined to flourish.

• Provincial Acts that Limit the Marketing & Promotion of Alcoholic Beverages in Certain Areas to Restrict Industry Development

The marketing & promotion of alcoholic beverages to promote & strengthen the idea of healthy living among customers has long been a challenge for the Global Beer Market. The promotion of alcoholic drinks is prohibited by the government of some large economies, including China, India, the UK, and others. Furthermore, in the coming years, the Beer Market’s total expansion may be hampered by the limited provincial acts for its marketing. However, manufacturing companies are marketing their goods through surrogate advertising, which passes for another product on the market while promoting alcohol & other goods.

• Impact of E-commerce & Online Beer Sales to Elevate the Market

The Beer Industry environment has changed due to the impact of e-commerce & online beer sales, which have given customers access to never-before-seen ease & variety. Owing to the growth of e-commerce, beer lovers no longer have to leave their homes to sample a wide variety of brews from regional & global breweries. Beer consumption has become more accessible, enabling smaller craft breweries to compete with well-known brands & reach a wider audience.

Moreover, internet sales give breweries useful information about customer preferences, allowing them to adjust their product offerings & marketing plans. Hence, taken into account, e-commerce & online beer sales promote industry innovation & increase market expansion by surging accessibility.

• High Adoption of Sustainable Brewing Methods to Open New Avenues for the Market

The growing dedication to resource conservation & environmental responsibility is reflected in the implementation of sustainable brewing processes. Water use, energy use, and waste management are all being addressed by breweries through the implementation of these strategies. To lessen carbon footprint, companies are investing in recycling initiatives, buying locally produced food, and using renewable energy sources. Breweries are also taking part in programs that save ecosystems & promote biodiversity. Apart from cutting expenses, breweries also attract environmentally aware consumers, further expanding their industry & making the beer sector more environmentally friendly. This, in turn, would aid in opening profitable opportunities for the Beer Market growth.