Indonesia Online Grocery Market 2024: Trends & Analysis

Indonesia Online Grocery Market

Source: The Report Cube

Study Period

2020- 2032

Market (2023)

USD 3.3 Billion

CAGR

23.5%

Major Markets Players

Indofoodstore , Dropezy , GoMart , GrabMart , HappyFresh and Others

Understand The Key Trends Shaping This Market

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Indonesia Online Grocery Market Insights & Analysis

The Indonesia Online Grocery Market was USD 3.3 Billion in 2023 and is anticipated to register a CAGR of around 23.5% during the forecast period, i.e., 2024-32. This is attributed to the growing middle-class income & the booming penetration of internet across the national landscape. With the growing technological advancement, evolving consumer preferences, and market competition the industry is destined to flourish in the progressing years. The growing acceptance of online shopping across all sectors, such as grocery, has accelerated owing to the aspects, like urbanizations & hectic lifestyle of individuals, which have drove a shift in the customer behavior towards convenience & digitalization.

Furthermore, in line with this, well-known e-commerce sites & specialized online grocery stores in Indonesia have been increasing their efforts to make online grocery more convenient, providing the option to select from wide variety of goods, and getting them at affordable or discounted price, along with prompt delivery. Along with this, the e-commerce sector of the country is also working to make the online process more efficient, letting the consumer shop anything just sitting at one place and get it delivered at their doorsteps. Hence, this, in turn is aiding in creating a positive Indonesia E-commerce Market outlook.

Indonesia Online Grocery Market Report and Forecast 2032

Additionally, the increasing deployment of new technologies by competitors across the E-commerce Market of Indonesia, as well as the introduction of tech –based delivery choices, like voice ordering, drone delivery, and automated warehouses is also expected to enhance the Indonesia Online Grocery Market size during 2024-32. Besides, businesses are encouraged to focus on strengthening their relationships with suppliers and grocery stores in order to meet consumer demands. Thus, this would eventually lead to market contraction in the forecast years, when large companies would overtake or acquire small or minor companies.

Moreover, the development of digital methods & better last-mile logistics infrastructure has made it easier for the online grocery sector to expand, resolving logistical problems & improving the entire shopping experience for the customers. The Indonesia Online Grocery Industry presents opportunities for innovation, market expansion strategies, and alliances. It is also geared for continuous growth owing to positive demographic trends, ongoing digitalization of payments, and growing usage of smartphones. Consequently, with the considered aspects the market competitors could leverage the opportunistic arenas and work to transform the industry landscape & elevate the Indonesia Online Grocery Market share in the forthcoming years.

Indonesia Online Grocery Market Dynamics

Influx in the Penetration of Internet with the Growing Adoption of Smartphones

Indonesia’s high rate of internet usage has completely revolutionized the purchasing habits of the consumers, especially across the e-commerce sector and is also contributing in fueling the expansion of the Online Grocery Market. According to the Datareportal, there were around 185.3 million of internet users across the country’s landscape, which is an increase of 1.5 million (0.8%) from 2023. Individuals who have an easy access to internet connection enjoys the ease of browsing & are able to order any essential via smartphones, from the comfort of their homes or any other place, saving the time & energy to visit the grocery store personally.

Also, with online shopping customer may be able to avoid holding huge quantities of items in their hands while travelling & rather can take advantage of quick online delivery service at their doorsteps, sparring them from traffic jams & long ques as well. Furthermore, mobile apps for grocery shopping have being working to improvise, providing user-interface & features like real-time order tracking experiences, satisfying consumer engagement. Consequently, high adoption of smartphones & better internet connectivity supports the advancement of e-commerce sector, further driving the Indonesia Online Grocery Market.

Issues Regarding Digital Payment & Frauds to Limit the Online Grocery Market Growth in Indonesia

Although digital payments are becoming more & more common, security & fraud-related concerns remain major issue, as the consumers are worried about the security of their financial information & privacy, thus are still hesitant to use digital payment methods. For example, as per the research by FICO Research, the real-time payment frauds are on the surge across Indonesia, with nearly 64% users reported receiving suspicious messages & around 49% claiming that their friends or family members have been the victim of digital scams. Thus, the consumers, still are facing issues related to online transactions, making them hesitant to use digital payments, and eventually negatively effecting the growth of the Indonesia Online Grocery Market.

Technology-based Solutions to Elevate Industry Expansion

With the resolutions of logistical issues & the improvement of efficiency, the deployment of technologically-based solutions is propelling the expansion of the Online Grocery Market in Indonesia. The delivery firms of the grocery are embracing several innovative upgrades, such as drone deliveries, real-time tracking, and warehouse automation to streamline supply chains & distribution network, owing to the unique landscape of the nation’s Online Grocery Industry. Furthermore, these technologically advanced initiatives are not just increasing operational efficiency, but also boosting consumer satisfaction, building confidence, and gaining demand, thus creating a trend across the market of Indonesia.

Indonesia Online Grocery Market Segment-wise Analysis

By Age Group:

18-24 years
25-37 years
38-44 years
45+ years

With the high usage of smartphones & busy lifestyle, the consumers falling under the age group of 25-37 years holds the potential share of the Indonesia Online Grocery Market, and is foreseen to witness an upward trend during 2024-32. Consumers under this category are often busy working professionals with families, who have less time to go for grocery shopping physically. Thus, looking at the comfort and easy access to grocery stores via smartphones, individuals under this age group prefer doing online shopping, further adding to enhance the Indonesia Online Grocery Market share. Also, due to the convenience, efficiency, and access to the wide range of products with discounts or offers, the market is seen to be infusing in the future years.

By Mode of Delivery:

Express Delivery (30 Minutes to 120 Minutes)
In a Specific Time Period (Same Day or Next Day)
Other (2-3 Days or More)

Given the fast-paced lifestyle & changing consumer preference, Express Delivery (30 Minutes to 120 Minutes) is gaining traction across the Indonesia Online Grocery Market. The population of the country appreciates the ease & time-saving benefits of getting the grocery items on time, especially in metropolitan cities. Express delivery services meet the requirements of delivering the things instantly in a very little time, further promising prompt & effective order fulfillment, thus contributing to the Online Grocery Market share.

Additionally, the competitive environment has forced online grocery platforms to set themselves apart with quick deliveries, developing a strong value offer. Also, rapid delivery is a major factor in the rising popularity of the online grocery services in Indonesia, which is primarily due to the improved logistics & technology advancements.

What Does Our Indonesia Online Grocery Market Research Study Entail?

Indonesia Online Grocery Market Research Report highlights the forecast growth rate or CAGR by anticipating the market size & share.
The market analysis puts light upon the primary industry trends, driving aspects, potential opportunities, growth challenges, and other major factors.
Indonesia Online Grocery Market Research Report entails details about the most critical shifts in market share in the prominent regions.
Considering the statistics & the developments by the primary market competitors, our report also strives to demonstrate the most sought-after strategies of the key players.

Table of Contents

Introduction
1. Objective of the study
2. Product Definition
3. Market Segmentation
4. Study Variables
Research Methodology
1. Secondary Data Points
  1. Companies Interviewed
2. Primary Data Points
  1. Break Down of Primary Interviews
Executive Summary
Market Dynamics
1. Drivers
2. Challenges
3. Opportunity Assessment
Recent Trends and Developments
Indonesia Online Grocery Market Policies & Regulations
Key Factors Considered by a Consumer While Selecting an Online Grocery
Price Comparison Between Online and Offline Grocery Supplies
Indonesia Online Grocery Market Overview (2020-2032)
1. Market Size (in USD Millions)
Indonesia Online Grocery Market Share, By Segments (In percentage)
1. By Product Type
2. By Age Group
3. By Gender
4. By Mode of Payment
5. By Mode of Delivery
6. By Type of Business
7. By Region
Indonesia Online Grocery Market Share, By Product Type (In percentage)
1. Food Grains
2. Bread, Bakery & Dairy Products
3. Fruits and Vegetables
4. Personal Care and baby care
5. Household Supplies and snacks
6. Beverages
7. Others (Meat, Frozen food, Pet care, etc.)
Indonesia Online Grocery Market Share, By Age Group (In percentage)
1. 18-24 years
2. 25-37 years
3. 38-44 years
4. 45+ years
Indonesia Online Grocery Market Share, By Gender (In percentage)
1. Female
2. Male
Indonesia Online Grocery Market Share, By Mode of Payment (In percentage)
1. Cash on Delivery
2. Online Payment
Indonesia Online Grocery Market Share, By Mode of Delivery (In percentage)
1. Express Delivery (30 Minutes to 120 Minutes)
2. In a Specific Time Period (Same Day or Next Day)
3. Other (2-3 Days or More)
Indonesia Online Grocery Market Share, By Type of Business (In percentage)
1. B2B
2. B2C
Indonesia Online Grocery Market Share, By Region (In percentage)
1. Java
2. Kalimantan
3. Lesser Sunda Islands
4. Sulawesi
5. Sumatra
6. Other Regions
Indonesia Online Grocery Market Share, By Company (In percentage)
1. Competition Characteristics
2. Revenue Shares & Analysis
Competitive Outlook (Company Profiles)
1. Indofoodstore
  1. Company Overview
  2. Business Segments
  3. Strategic Alliance/Partnerships
  4. Recent Developments
  5. Financials
2. Dropezy
  1. Company Overview
  2. Business Segments
  3. Strategic Alliance/Partnerships
  4. Recent Developments
  5. Financials
3. GoMart
  1. Company Overview
  2. Business Segments
  3. Strategic Alliance/Partnerships
  4. Recent Developments
  5. Financials
4. GrabMart
  1. Company Overview
  2. Business Segments
  3. Strategic Alliance/Partnerships
  4. Recent Developments
  5. Financials
5. HappyFresh
  1. Company Overview
  2. Business Segments
  3. Strategic Alliance/Partnerships
  4. Recent Developments
  5. Financials
6. Sayurbox
  1. Company Overview
  2. Business Segments
  3. Strategic Alliance/Partnerships
  4. Recent Developments
  5. Financials
7. Shopee
  1. Company Overview
  2. Business Segments
  3. Strategic Alliance/Partnerships
  4. Recent Developments
  5. Financials
8. TaniHub
  1. Company Overview
  2. Business Segments
  3. Strategic Alliance/Partnerships
  4. Recent Developments
  5. Financials
9. Tokopedia
  1. Company Overview
  2. Business Segments
  3. Strategic Alliance/Partnerships
  4. Recent Developments
  5. Financials
10. Others
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List of Figure

Figure 1: Market Segmentation Framework
Figure 2: Study Variables Used in Analysis
Figure 3: Research Methodology Flowchart
Figure 4: Secondary Data Points Overview
Figure 5: Primary Data Collection Breakdown
Figure 6: Executive Summary – Key Market Insights
Figure 7: Market Drivers Influencing Growth
Figure 8: Market Challenges Overview
Figure 9: Opportunity Assessment Matrix
Figure 10: Recent Trends and Developments Timeline
Figure 11: Indonesia Online Grocery Market Policies & Regulations Summary

Figure 12: Key Factors Considered by Consumers While Selecting Online Grocery
Figure 13: Price Comparison Between Online and Offline Grocery Supplies

Figure 14: Indonesia Online Grocery Market Size (2020–2032) (USD Millions)
Figure 15: Indonesia Online Grocery Market Share by Segment (%)
Figure 16: Market Share by Product Type (%)
Figure 17: Market Share by Age Group (%)
Figure 18: Market Share by Gender (%)
Figure 19: Market Share by Mode of Payment (%)
Figure 20: Market Share by Mode of Delivery (%)
Figure 21: Market Share by Type of Business (%)
Figure 22: Market Share by Region (%)

Figure 23: Market Share by Product Type – Food Grains (%)
Figure 24: Market Share by Product Type – Bread, Bakery & Dairy Products (%)
Figure 25: Market Share by Product Type – Fruits and Vegetables (%)
Figure 26: Market Share by Product Type – Personal Care and Baby Care (%)
Figure 27: Market Share by Product Type – Household Supplies and Snacks (%)
Figure 28: Market Share by Product Type – Beverages (%)
Figure 29: Market Share by Product Type – Others (Meat, Frozen Food, Pet Care, etc.) (%)

Figure 30: Market Share by Age Group – 18-24 years (%)
Figure 31: Market Share by Age Group – 25-37 years (%)
Figure 32: Market Share by Age Group – 38-44 years (%)
Figure 33: Market Share by Age Group – 45+ years (%)

Figure 34: Market Share by Gender – Female (%)
Figure 35: Market Share by Gender – Male (%)

Figure 36: Market Share by Mode of Payment – Cash on Delivery (%)
Figure 37: Market Share by Mode of Payment – Online Payment (%)

Figure 38: Market Share by Mode of Delivery – Express Delivery (30 to 120 Minutes) (%)
Figure 39: Market Share by Mode of Delivery – Specific Time Period (Same Day/Next Day) (%)
Figure 40: Market Share by Mode of Delivery – Other (2-3 Days or More) (%)

Figure 41: Market Share by Type of Business – B2B (%)
Figure 42: Market Share by Type of Business – B2C (%)

Figure 43: Market Share by Region – Java (%)
Figure 44: Market Share by Region – Kalimantan (%)
Figure 45: Market Share by Region – Lesser Sunda Islands (%)
Figure 46: Market Share by Region – Sulawesi (%)
Figure 47: Market Share by Region – Sumatra (%)
Figure 48: Market Share by Region – Other Regions (%)

Figure 49: Market Share by Company (%)
Figure 50: Competition Characteristics Overview
Figure 51: Revenue Shares & Analysis

Figures 52-60: Competitive Outlook – Company Profiles

Figure 52: Indofoodstore – Company Overview & Financials
Figure 53: Dropezy – Company Overview & Financials
Figure 54: GoMart – Company Overview & Financials
Figure 55: GrabMart – Company Overview & Financials
Figure 56: HappyFresh – Company Overview & Financials
Figure 57: Sayurbox – Company Overview & Financials
Figure 58: Shopee – Company Overview & Financials
Figure 59: TaniHub – Company Overview & Financials
Figure 60: Tokopedia – Company Overview & Financials

List of Table

Table 1: Objective of the Study
Table 2: Product Definition
Table 3: Market Segmentation Details
Table 4: Study Variables and Definitions
Table 5: Research Methodology Summary
Table 6: Secondary Data Sources
Table 7: Companies Interviewed for Primary Research
Table 8: Primary Data Points Collected
Table 9: Breakdown of Primary Interviews by Type
Table 10: Executive Summary – Key Data Highlights

Table 11: Market Drivers and Impact Analysis
Table 12: Market Challenges and Their Effects
Table 13: Opportunity Assessment Details
Table 14: Recent Trends and Developments Summary
Table 15: Indonesia Online Grocery Market Policies & Regulations

Table 16: Key Consumer Factors for Selecting Online Grocery
Table 17: Price Comparison Between Online and Offline Grocery Supplies

Table 18: Indonesia Online Grocery Market Size Forecast (2020-2032)
Table 19: Market Share by Segments (In Percentage)
Table 20: Market Share by Product Type
Table 21: Market Share by Age Group
Table 22: Market Share by Gender
Table 23: Market Share by Mode of Payment
Table 24: Market Share by Mode of Delivery
Table 25: Market Share by Type of Business
Table 26: Market Share by Region

Table 27: Company Profiles Summary
Table 28: Competition Characteristics
Table 29: Revenue Shares by Key Players

Tables 30-38: Detailed Company Profiles and Financial Highlights

Table 30: Indofoodstore – Business Segments and Financials
Table 31: Dropezy – Business Segments and Financials
Table 32: GoMart – Business Segments and Financials
Table 33: GrabMart – Business Segments and Financials
Table 34: HappyFresh – Business Segments and Financials
Table 35: Sayurbox – Business Segments and Financials
Table 36: Shopee – Business Segments and Financials
Table 37: TaniHub – Business Segments and Financials
Table 38: Tokopedia – Business Segments and Financials

Top Key Players & Market Share Outlook

Indofoodstore
Dropezy
GoMart
GrabMart
HappyFresh
Sayurbox
Shopee
TaniHub
Tokopedia
Others

Frequently Asked Questions

A. The Indonesia Online Grocery Market is anticipated to witness a rise at a CAGR of around 23.5% during the forecast period, i.e., 2024-32.

A. The influx in the penetration of internet with the growing adoption of smartphones drives the Indonesia Online Grocery Market through 2032.

A. The issues regarding digital payment & frauds, negatively impacts the Indonesia Online Grocery Market.

A. The leading companies in the Indonesia Online Grocery Market are Indofoodstore, Dropezy, GoMart, GrabMart, HappyFresh, Sayurbox, Shopee, TaniHub, Tokopedia, and Others.