Middle East & Africa Sports and Outdoor Toys Market Report and Forecast 2026-2032

Middle East & Africa Sports and Outdoor Toys Market Insights & Analysis

The Middle East & Africa Sports and Outdoor Toys Market reached a value of nearly USD 0.972 billion in 2025. The market is assessed to grow at a CAGR of around 6.65%, during the forecast period of 2026-2032 to attain a value of around USD 1.43 billion in 2032. The region's increasing number of children & young adults, growing disposable incomes, and greater awareness of physical well-being are the primary drivers of this development. Also, other factors fueling demand for recreational & instructive outdoor toys are the increasing middle class & the upscale in nuclear households.

Furthermore, outdoor play is being stimulated by the development of urban infrastructure, such as parks, playgrounds, and community centers, predominantly in countries like South Africa, Saudi Arabia, and the UAE. Moreover, integrating eco-friendly materials & smart technology into toys appeals to tech-savvy & health-conscious customers, hence opening new opportunities for the Middle East & Africa Sports and Outdoor Toys Market. Further, to meet shifting consumer demands, solar-powered outdoor toys & app-connected sports equipment, for instance, are being launched more often.

Middle East & Africa Sports and Outdoor Toys Market FY32

• Study Period: 2020- 2032


• Base Year: 2024


• CAGR(2026-2032): 6.65%


• Market Value 2032: USD 1.43 Billion


• Fastest Growing Market: South Africa


• Major Players: Chemeleon Inflatables, Playsan, Wasit Saudi Group, Smoby Toys SAS, Decathlon, Hasbro, Inc, Mattel, Inc., The Walt Disney Company, and Others. 

Additionally, with hotels & resorts spending in sports zones & outdoor play spaces to enhance family-friendly attractions, the Middle East's tourism & hospitality sector is also a key driver.  Also, augmented government emphasis on young physical exercise & the inclusion of sports in school curricula in numerous nations offer additional support for the sector, thus infusing the Middle East & Africa Sports and Outdoor Toys Market expansion.

Besides, innovations in sustainable product lines, the influence of international toy brands entering local markets, and the upsurge of e-commerce platforms that advance product accessibility are motivating the Middle East & Africa Sports and Outdoor Toys Market growth.  Also, in the future years, industry demand would continue to be driven by the region's promising demographic trends & regulatory support.

Middle East & Africa Sports and Outdoor Toys Market Upgrades & Recent Developments

In 2026:

• Playsan declared its extension into Saudi Arabia with modular outdoor play systems personalized for desert climates.
• Wasit Saudi Group signed a distribution partnership with Smoby Toys SAS to launch high-quality sports kits across the Kingdom.
• Decathlon introduced an elite smart basketball set incorporated with app-based analytics in the UAE.
• Hasbro, Inc., Mattel, Inc., and The Walt Disney Company extended their outdoor product licensing in MEA, aiming for premium resorts & family events.

Middle East & Africa Sports and Outdoor Toys Market Dynamics

• Driver: Increasing Prominence on Physical Fitness

The increasing consciousness regarding childhood obesity & sedentary lifestyles has led parents & educators to prioritize outdoor physical activity. Also, government-led fitness initiatives are augmenting the need for sports-related toys.

• Challenge: Higher Import Dependency

Several nations in MEA depend greatly on imported toys, which results in higher pricing & logistical challenges. Hence, this limits industry availability, specifically in lower-income countries.

• Opportunity: Growth of Eco-Friendly & Sustainable Toys

With elevated environmental consciousness, producers are shifting toward biodegradable plastics & recyclable materials in sports & outdoor toys, creating profitable aspects for sustainable innovation across the regional market.

• Trend: Incorporation of Smart Technology

IoT & mobile app incorporation in toys, such as smart balls & tracking-based outdoor games, is an evolving trend that improves user experience & encourages physical activity among tech-savvy individuals & children.

Middle East & Africa Sports and Outdoor Toys Market Segment-Wise Analysis

By Age Group:

• Less than 5 Years
• Between 5 – 10 Years
• Above 10 Years

The 5 – 10 Years segment leads the Middle East & Africa Sports and Outdoor Toys Market, capturing the biggest market share. For the expansion of cognitive & motor skills, this age group is at an evolving stage that considerably depends on physical activity. The participation of school-age children in organized sports & increasing parental expenditure on sports & outdoor toys are the primary aspects motivating the segment's prevalence. Also, bicycles, scooters, jump ropes, and miniature football sets are among the most sought-after products. Furthermore, schools & recreation centers assist this demographic, making it a top target for novel product introductions from companies, such as Decathlon & Hasbro.

Country Projection of the Middle East & Africa Sports and Outdoor Toys Industry

The Middle East & Africa Sports and Outdoor Toys Market is geographically diversified, covering:

• Saudi Arabia
• The UAE
• Israel
• Nigeria
• South Africa
• Others

Saudi Arabia held the dominant share of the Middle East & Africa Sports and Outdoor Toys Market owing to the significant government spending in youth growth & recreational infrastructure. Parks, sports complexes, and kid-friendly public places have swiftly expanded as a result of Vision 2030 programs that positioned a high priority on sports & wellbeing. Due to Saudi Arabia's robust logistics, higher purchasing power, and tech-savvy customer base, several toy industries have found success there. Moreover, the country's efforts to expand its economy have augmented support for foreign companies venturing into the Sports & Outdoor Toy Market.  Also, through 2032, Saudi Arabia would be a primary driver of regional market development due to events, like school wellness initiatives & family sports festivals, which further elevate demand.

What Does Our Middle East & Africa Sports and Outdoor Toys Market Research Study Entail?

• The Middle East & Africa Sports and Outdoor Toys Market Research Report highlights the forecast growth rate (CAGR) by anticipating market size and share.
• The market analysis puts light upon the primary industry trends, driving aspects, potential opportunities, growth challenges, and other major factors.
• The Middle East & Africa Sports and Outdoor Toys Market Research Report entails details about the most critical shifts in market share in the prominent regions.
• Considering the statistics & the developments by the primary market competitors, our report also strives to demonstrate the most sought-after strategies of the key players.