Middle East & Africa Sports and Outdoor Toys Market
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The Middle East & Africa Sports and Outdoor Toys Market reached a value of nearly USD 0.972 billion in 2025. The market is assessed to grow at a CAGR of around 6.65%, during the forecast period of 2026-2032 to attain a value of around USD 1.43 billion in 2032. The region's increasing number of children & young adults, growing disposable incomes, and greater awareness of physical well-being are the primary drivers of this development. Also, other factors fueling demand for recreational & instructive outdoor toys are the increasing middle class & the upscale in nuclear households.
Furthermore, outdoor play is being stimulated by the development of urban infrastructure, such as parks, playgrounds, and community centers, predominantly in countries like South Africa, Saudi Arabia, and the UAE. Moreover, integrating eco-friendly materials & smart technology into toys appeals to tech-savvy & health-conscious customers, hence opening new opportunities for the Middle East & Africa Sports and Outdoor Toys Market. Further, to meet shifting consumer demands, solar-powered outdoor toys & app-connected sports equipment, for instance, are being launched more often.
Additionally, with hotels & resorts spending in sports zones & outdoor play spaces to enhance family-friendly attractions, the Middle East's tourism & hospitality sector is also a key driver. Also, augmented government emphasis on young physical exercise & the inclusion of sports in school curricula in numerous nations offer additional support for the sector, thus infusing the Middle East & Africa Sports and Outdoor Toys Market expansion.
Besides, innovations in sustainable product lines, the influence of international toy brands entering local markets, and the upsurge of e-commerce platforms that advance product accessibility are motivating the Middle East & Africa Sports and Outdoor Toys Market growth. Also, in the future years, industry demand would continue to be driven by the region's promising demographic trends & regulatory support.
Middle East & Africa Sports and Outdoor Toys Market Upgrades & Recent Developments
In 2026:
- Playsan declared its extension into Saudi Arabia with modular outdoor play systems personalized for desert climates.
- Wasit Saudi Group signed a distribution partnership with Smoby Toys SAS to launch high-quality sports kits across the Kingdom.
- Decathlon introduced an elite smart basketball set incorporated with app-based analytics in the UAE.
- Hasbro, Inc., Mattel, Inc., and The Walt Disney Company extended their outdoor product licensing in MEA, aiming for premium resorts & family events.
Middle East & Africa Sports and Outdoor Toys Market Dynamics
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Driver: Increasing Prominence on Physical Fitness
The increasing consciousness regarding childhood obesity & sedentary lifestyles has led parents & educators to prioritize outdoor physical activity. Also, government-led fitness initiatives are augmenting the need for sports-related toys.
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Challenge: Higher Import Dependency
Several nations in MEA depend greatly on imported toys, which results in higher pricing & logistical challenges. Hence, this limits industry availability, specifically in lower-income countries.
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Opportunity: Growth of Eco-Friendly & Sustainable Toys
With elevated environmental consciousness, producers are shifting toward biodegradable plastics & recyclable materials in sports & outdoor toys, creating profitable aspects for sustainable innovation across the regional market.
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Trend: Incorporation of Smart Technology
IoT & mobile app incorporation in toys, such as smart balls & tracking-based outdoor games, is an evolving trend that improves user experience & encourages physical activity among tech-savvy individuals & children.
Middle East & Africa Sports and Outdoor Toys Market Segment-Wise Analysis
By Age Group:
- Less than 5 Years
- Between 5 – 10 Years
- Above 10 Years
The 5 – 10 Years segment leads the Middle East & Africa Sports and Outdoor Toys Market, capturing the biggest market share. For the expansion of cognitive & motor skills, this age group is at an evolving stage that considerably depends on physical activity. The participation of school-age children in organized sports & increasing parental expenditure on sports & outdoor toys are the primary aspects motivating the segment's prevalence. Also, bicycles, scooters, jump ropes, and miniature football sets are among the most sought-after products. Furthermore, schools & recreation centers assist this demographic, making it a top target for novel product introductions from companies, such as Decathlon & Hasbro.
Country Projection of the Middle East & Africa Sports and Outdoor Toys Industry
The Middle East & Africa Sports and Outdoor Toys Market is geographically diversified, covering:
- Saudi Arabia
- The UAE
- Israel
- Nigeria
- South Africa
- Others
Saudi Arabia held the dominant share of the Middle East & Africa Sports and Outdoor Toys Market owing to the significant government spending in youth growth & recreational infrastructure. Parks, sports complexes, and kid-friendly public places have swiftly expanded as a result of Vision 2030 programs that positioned a high priority on sports & wellbeing. Due to Saudi Arabia's robust logistics, higher purchasing power, and tech-savvy customer base, several toy industries have found success there. Moreover, the country's efforts to expand its economy have augmented support for foreign companies venturing into the Sports & Outdoor Toy Market. Also, through 2032, Saudi Arabia would be a primary driver of regional market development due to events, like school wellness initiatives & family sports festivals, which further elevate demand.
What Does Our Middle East & Africa Sports and Outdoor Toys Market Research Study Entail?
- The Middle East & Africa Sports and Outdoor Toys Market Research Report highlights the forecast growth rate (CAGR) by anticipating market size and share.
- The market analysis puts light upon the primary industry trends, driving aspects, potential opportunities, growth challenges, and other major factors.
- The Middle East & Africa Sports and Outdoor Toys Market Research Report entails details about the most critical shifts in market share in the prominent regions.
- Considering the statistics & the developments by the primary market competitors, our report also strives to demonstrate the most sought-after strategies of the key players.
Table of Contents
1. Introduction
1.1. Objective of the Study
1.2. Product Definition
1.3. Market Segmentation
1.4. Study Variables
2. Research Methodology
2.1. Secondary Data Points
2.1.1. Companies Interviewed
2.2. Primary Data Points
2.2.1. Break Down of Primary Interviews
3. Executive Summary
4. Market Dynamics
4.1. Drivers
4.2. Challenges
4.3. Opportunity Assessment
4.4. Recent Trends and Developments
4.5. Policy and Regulatory Landscape
5. Middle East & Africa Sports and Outdoor Toys Market Overview (2020–2032)
5.1. Market Size, By Value (in USD Billions)
6. Market Share, By Age Group
6.1. Less than 5 Years
6.2. Between 5 – 10 Years
6.3. Above 10 Years
7. Market Share, By Distribution Channel
7.1. Hypermarkets and Supermarkets
7.2. Departmental Stores
7.3. Online Channel
7.4. Others
8. Market Share, By Country
8.1. Saudi Arabia
8.2. The UAE
8.3. Israel
8.4. Nigeria
8.5. South Africa
8.6. Others
9. Market Share, By Company
9.1. Revenue Shares
9.2. Competition Characteristics
10. Country-Level Market Overview (2020–2032F)
10.1. Saudi Arabia Sports and Outdoor Toys Market
10.1.1. Market Size, By Value (in USD Billions)
10.1.2. By Age Group
10.1.3. By Distribution Channel
10.2. The UAE Sports and Outdoor Toys Market
10.2.1. Market Size, By Value (in USD Billions)
10.2.2. By Age Group
10.2.3. By Distribution Channel
10.3. Israel Sports and Outdoor Toys Market
10.3.1. Market Size, By Value (in USD Billions)
10.3.2. By Age Group
10.3.3. By Distribution Channel
10.4. Nigeria Sports and Outdoor Toys Market
10.4.1. Market Size, By Value (in USD Billions)
10.4.2. By Age Group
10.4.3. By Distribution Channel
10.5. South Africa Sports and Outdoor Toys Market
10.5.1. Market Size, By Value (in USD Billions)
10.5.2. By Age Group
10.5.3. By Distribution Channel
11. Competitive Outlook (Company Profile – Partial List)
11.1. Chemeleon Inflatables
11.1.1. Company Overview
11.1.2. Business Segments
11.1.3. Strategic Alliances/Partnerships
11.1.4. Recent Developments
11.2. Playsan
11.2.1. Company Overview
11.2.2. Business Segments
11.2.3. Strategic Alliances/Partnerships
11.2.4. Recent Developments
11.3. Wasit Saudi Group
11.3.1. Company Overview
11.3.2. Business Segments
11.3.3. Strategic Alliances/Partnerships
11.3.4. Recent Developments
11.4. Smoby Toys SAS
11.4.1. Company Overview
11.4.2. Business Segments
11.4.3. Strategic Alliances/Partnerships
11.4.4. Recent Developments
11.5. Decathlon
11.5.1. Company Overview
11.5.2. Business Segments
11.5.3. Strategic Alliances/Partnerships
11.5.4. Recent Developments
11.6. Hasbro, Inc.
11.6.1. Company Overview
11.6.2. Business Segments
11.6.3. Strategic Alliances/Partnerships
11.6.4. Recent Developments
11.7. Mattel, Inc.
11.7.1. Company Overview
11.7.2. Business Segments
11.7.3. Strategic Alliances/Partnerships
11.7.4. Recent Developments
11.8. The Walt Disney Company
11.8.1. Company Overview
11.8.2. Business Segments
11.8.3. Strategic Alliances/Partnerships
11.8.4. Recent Developments
11.9. Others
11.9.1. Company Overview
11.9.2. Business Segments
11.9.3. Strategic Alliances/Partnerships
11.9.4. Recent Developments
12. Contact Us & Disclaimer
List of Figure
Figure 1: Middle East & Africa Sports and Outdoor Toys Market Size (USD Billion), 2020–2032
Figure 2: Market Segmentation Overview
Figure 3: Research Methodology Flowchart
Figure 4: Primary Interview Breakdown by Designation
Figure 5: Primary Interview Breakdown by Region
Figure 6: Market Drivers Overview
Figure 7: Market Challenges Overview
Figure 8: Opportunity Assessment Matrix
Figure 9: Recent Trends and Developments Snapshot
Figure 10: Policy and Regulatory Landscape – Key Highlights
Figure 11: Market Share by Age Group (%), 2024
Figure 12: Market Share by Distribution Channel (%), 2024
Figure 13: Country-wise Market Share (%), 2024
Figure 14: Revenue Share of Leading Companies, 2024
Figure 15: Competitive Landscape – Key Characteristics
Figure 16: Saudi Arabia Market Size (USD Billion), 2020–2032
Figure 17: Saudi Arabia Market Share by Age Group (%)
Figure 18: Saudi Arabia Market Share by Distribution Channel (%)
Figure 19: UAE Market Size (USD Billion), 2020–2032
Figure 20: UAE Market Share by Age Group (%)
Figure 21: UAE Market Share by Distribution Channel (%)
Figure 22: Israel Market Size (USD Billion), 2020–2032
Figure 23: Israel Market Share by Age Group (%)
Figure 24: Israel Market Share by Distribution Channel (%)
Figure 25: Nigeria Market Size (USD Billion), 2020–2032
Figure 26: Nigeria Market Share by Age Group (%)
Figure 27: Nigeria Market Share by Distribution Channel (%)
Figure 28: South Africa Market Size (USD Billion), 2020–2032
Figure 29: South Africa Market Share by Age Group (%)
Figure 30: South Africa Market Share by Distribution Channel (%)
Figure 31: Company Presence and Strategic Alliances Map
Figure 32: Overview of Key Players’ Revenue Contribution
List of Table
Table 1: Market Segmentation by Age Group, Distribution Channel, and Country
Table 2: List of Secondary Data Sources
Table 3: List of Companies Interviewed
Table 4: Primary Interview Respondents – By Designation
Table 5: Primary Interview Respondents – By Geography
Table 6: Market Drivers – Impact Analysis
Table 7: Market Challenges – Impact Analysis
Table 8: Opportunity Assessment by Key Segment and Country
Table 9: Recent Trends and Innovations in the Market
Table 10: Regulatory and Policy Landscape – Country-wise Overview
Table 11: Middle East & Africa Sports and Outdoor Toys Market Size, 2020–2032 (USD Billion)
Table 12: Market Share by Age Group (%), 2024 & Forecast till 2032
Table 13: Market Share by Distribution Channel (%), 2024 & Forecast till 2032
Table 14: Market Share by Country (%), 2024 & Forecast till 2032
Table 15: Leading Companies’ Revenue Share (%), 2024
Table 16: Competitive Characteristics – Product Differentiation, Market Strategy
Table 17: Saudi Arabia Market Size, 2020–2032 (USD Billion)
Table 18: Saudi Arabia Market Share by Age Group and Channel
Table 19: UAE Market Size, 2020–2032 (USD Billion)
Table 20: UAE Market Share by Age Group and Channel
Table 21: Israel Market Size, 2020–2032 (USD Billion)
Table 22: Israel Market Share by Age Group and Channel
Table 23: Nigeria Market Size, 2020–2032 (USD Billion)
Table 24: Nigeria Market Share by Age Group and Channel
Table 25: South Africa Market Size, 2020–2032 (USD Billion)
Table 26: South Africa Market Share by Age Group and Channel
Table 27: Company Overview – Chemeleon Inflatables
Table 28: Company Overview – Playsan
Table 29: Company Overview – Wasit Saudi Group
Table 30: Company Overview – Smoby Toys SAS
Table 31: Company Overview – Decathlon
Table 32: Company Overview – Hasbro, Inc.
Table 33: Company Overview – Mattel, Inc.
Table 34: Company Overview – The Walt Disney Company
Table 35: Overview of Other Key Companies in the Market
Top Key Players & Market Share Outlook
- Chemeleon Inflatables
- Playsan
- Wasit Saudi Group
- Smoby Toys SAS
- Decathlon
- Hasbro, Inc
- Mattel, Inc.
- The Walt Disney Company
- Others
Frequently Asked Questions
