Middle East & Africa Sports and Outdoor Toys Market Report and Forecast 2026-2032

Middle East & Africa Sports and Outdoor Toys Market Insights & Analysis

The Middle East & Africa Sports and Outdoor Toys Market reached a value of nearly USD 0.972 billion in 2025. The market is assessed to grow at a CAGR of around 6.65%, during the forecast period of 2026-2032 to attain a value of around USD 1.43 billion in 2032. The region's increasing number of children & young adults, growing disposable incomes, and greater awareness of physical well-being are the primary drivers of this development. Also, other factors fueling demand for recreational & instructive outdoor toys are the increasing middle class & the upscale in nuclear households.

Furthermore, outdoor play is being stimulated by the development of urban infrastructure, such as parks, playgrounds, and community centers, predominantly in countries like South Africa, Saudi Arabia, and the UAE. Moreover, integrating eco-friendly materials & smart technology into toys appeals to tech-savvy & health-conscious customers, hence opening new opportunities for the Middle East & Africa Sports and Outdoor Toys Market. Further, to meet shifting consumer demands, solar-powered outdoor toys & app-connected sports equipment, for instance, are being launched more often.

Middle East & Africa Sports and Outdoor Toys Market FY32

• Study Period: 2020- 2032


• Base Year: 2024


• CAGR(2026-2032): 6.65%


• Market Value 2032: USD 1.43 Billion


• Fastest Growing Market: South Africa


• Major Players: Chemeleon Inflatables, Playsan, Wasit Saudi Group, Smoby Toys SAS, Decathlon, Hasbro, Inc, Mattel, Inc., The Walt Disney Company, and Others. 

Additionally, with hotels & resorts spending in sports zones & outdoor play spaces to enhance family-friendly attractions, the Middle East's tourism & hospitality sector is also a key driver.  Also, augmented government emphasis on young physical exercise & the inclusion of sports in school curricula in numerous nations offer additional support for the sector, thus infusing the Middle East & Africa Sports and Outdoor Toys Market expansion.

Besides, innovations in sustainable product lines, the influence of international toy brands entering local markets, and the upsurge of e-commerce platforms that advance product accessibility are motivating the Middle East & Africa Sports and Outdoor Toys Market growth.  Also, in the future years, industry demand would continue to be driven by the region's promising demographic trends & regulatory support.

Middle East & Africa Sports and Outdoor Toys Market Upgrades & Recent Developments

In 2026:

• Playsan declared its extension into Saudi Arabia with modular outdoor play systems personalized for desert climates.
• Wasit Saudi Group signed a distribution partnership with Smoby Toys SAS to launch high-quality sports kits across the Kingdom.
• Decathlon introduced an elite smart basketball set incorporated with app-based analytics in the UAE.
• Hasbro, Inc., Mattel, Inc., and The Walt Disney Company extended their outdoor product licensing in MEA, aiming for premium resorts & family events.