Saudi Arabia Maternal Supplements Market Report and Forecast 2032

Saudi Arabia Maternal Supplements Market Insights & Analysis

The Saudi Arabia Maternal Supplements Market is anticipated to register a CAGR of around 5.65% during the forecast period, i.e., 2025-32. Also, the market size was valued at nearly USD 78 million in 2023. The industry's growth is influenced by the increasing knowledge of prenatal & postnatal nutrition, government initiatives to boost healthcare services, and a rising emphasis on maternal health. The prevalent usage of maternal supplements is driven by the tendency to maintain a balanced diet during pregnancy & the postpartum period. Healthcare professionals are educating pregnant women more about the value of vitamins, DHA (omega-3 fatty acids), calcium, iron, and other vital nutrients for maintaining the health of the mother & the unborn child. Hence, it is seen that the Kingdom of Saudi Arabia would require more maternal supplements.

Furthermore, the Saudi Arabian government is actively striving to improve healthcare services, focusing on maternity & child healthcare, as per Vision 2023. As part of these efforts, the government has launched numerous awareness campaigns to educate women on the importance of prenatal and postnatal care, including the usage of supplements. Furthermore, maternal hypertensive disease & newborn sepsis have been prevalent in the country. Also, as doctors emphasize the importance of maternal vitamins in preventing these diseases, expectant mothers have begun seeking out nutritional help both before & during their pregnancy. As a result, there is an increased requirement for supplements that are critical for fetal growth & reduce the likelihood that babies might experience issues.

Saudi Arabia Maternal Supplements Market FY32

• Study Period: 2020- 2032


• Base Year: 2024


• CAGR(2025-2032): 5.65%


• Market Value 2023: USD 78 Million


• Major Players: Abbott Laboratories S.A., Bayer AG, Nestle Middle East FZE, New Chapter Inc., GNC Middle East, MegaFood, Haleon Plc., and Others 

Furthermore, postpartum depression is becoming increasingly common among women in the nation. To address these difficulties, physicians are putting more emphasis on preventive interventions following this growing trend. Also, numerous studies have found that zinc & omega-3 fatty acids are useful in the treatment of postpartum depression. Owing to this, physicians are increasingly recommending these nutrient-rich mother supplements to promote maternal health, thus enhancing the Saudi Arabia Maternal Supplements Market share in the forthcoming years.

Saudi Arabia Maternal Supplements Market Dynamics

• Growing Knowledge of Nutrition & Maternal Healthcare Supplements to Infuse Industry Expansion

Owing to the high awareness of healthy eating habits during pregnancy or after delivery among females or their families is driving the market sales of maternal supplements across the landscape of Saudi Arabia. Maternal supplements are gaining traction as they aid in the growth of the fetus & help women to maintain their health during pregnancy. Understanding of the importance of nutritional support during pregnancy has been raised through health initiatives by the Saudi government & international organizations, such as WHO (World Health Organization).

Moreover, expectant moms are the subject of public health campaigns that emphasize the usage of supplements by educating women about how low birth weight, anemia, and birth abnormalities could be affected due to maternal malnutrition. Thus, with the spread of knowledge regarding the benefits of maternal supplements, the market share is envisioned to elevate in the following years.

• Social & Cultural Dynamics Creating Limitations for Market Growth

Cultural & socioeconomic issues have always been observed to create barriers for the Saudi Arab Maternal Market over the past few years. Owing to the cultural norms & beliefs, the majority of the consumers across the nation favor holistic medical treatments & natural therapies. The adoption & uptake of maternal supplements is impacted by this preference, which frequently contrasts with current medical advice. Also, cultural norms pertaining to pregnancy & healthcare decisions, such as depending on guidance from family & community members have significantly influenced customer behavior. This has caused several sectors of society to be skeptical & reluctant to accept maternal supplements. Therefore, the acknowledgment of modern maternal supplements by individuals in Saudi Arabia has been hindered by these cultural & societal standards.

• Innovation & Personalization to Open New Avenues for Industry Growth

Personalized nutrition is becoming more & more popular, with women seeking supplements that are customized or personalized in accordance with their health needs, based on their age criteria, genetic profiles, and pre-existing medical concerns. Customized mom supplements are predicted to surge substantially for brands who offer them, whether via digital health platforms or direct contact with healthcare experts. Novel goods that cater to certain problems related to a mother's health, like anemia, gestational diabetes supplements, or bone health, are becoming more & more well-liked.

Furthermore, a profitable way for companies to stand out in the national market is via the generation of customized supplements that address the particular health issues that the females of Saudi Arabia face. Also, driven by ethical & religious considerations, there is a growing demand in Saudi Arabia for maternal supplements that are certified organic & halal. Additionally, businesses that provide halal-certified supplements free of hazardous substances & genetically modified organisms (GMOs) stand to gain from this trend, specifically with pregnant women looking for natural or plant-based alternatives. This, in turn, would generate profitable opportunities for the Saudi Arabia Maternal Supplements Market.

Saudi Arabia Maternal Supplements Market Segment-wise Analysis

By Stage:

• Preconception
• Prenatal
• Postpartum

The Prenatal segment upholds the potential share of the Saudi Arabia Maternal Supplements Market. This is attributed to more focus & awareness on the health of the mother and fetus during pregnancy. Further, to promote the healthy growth of the fetus & prevent issues like neural tube abnormalities, premature birth, and anemia, expectant mothers are advised to take several supplements throughout the prenatal stage, including folic acid, iron, calcium, and omega-3 fatty acids (DHA). When compared to the preconception or postpartum period, there is a greater demand for supplements during pregnancy due to the increased knowledge of prenatal nutrition and the advice of medical specialists.

By Type:

• Multivitamins
• Vitamins

• Vitamin D
• Vitamin B
• Others

• Folic Acid
• Omega 3
• Calcium
• Iron
• Others

The Omega-3 Fatty Acid segment accounted for a substantial share of the Saudi Arabia Maternal Supplements Market. This is attributed to the high prevalence of conditions like maternal hypertensive disorders & neonatal encephalopathy. Owing to the fact that omega-3 fatty acids are a necessary nutrient in preventing the development of several diseases, medical professionals strongly advise pregnant women to take supplements high in omega-3 fatty acids. Furthermore, supplements based on omega-3 fatty acids aid in reducing inflammation, which is prevalent in pregnant women. Therefore, females ingest large amounts of omega-3 supplements, enhancing the demand for them, to prevent & treat inflammation during varied stages of pregnancy.

What Does Our Saudi Arabia Maternal Supplements Market Research Study Entail?

• Saudi Arabia Maternal Supplements Market Research Report highlights the forecast growth rate or CAGR by anticipating the market size & share.
• The market analysis puts light upon the primary industry trends, driving aspects, potential opportunities, growth challenges, and other major factors.
• Saudi Arabia Maternal Supplements Market Research Report entails details about the most critical shifts in market share in the prominent regions.
• Considering the statistics & the developments by the primary market competitors, our report also strives to demonstrate the most sought-after strategies of the key players.