UAE Maternal Supplements Market Report and Forecast 2032

UAE Maternal Supplements Market Insights & Analysis

The UAE Maternal Supplements Market is anticipated to register a CAGR of around 6.12% during the forecast period, i.e., 2024-32. Also, the market size was valued at nearly USD 39.5 billion in 2023. The government’s better prenatal & postnatal care initiatives raised disposable income, and heightened awareness of maternal health have all contributed to the industry’s recent notable growth. Women in the UAE are starting to realize more & more how important nutrition is throughout pregnancy and the postpartum period. The necessity for maternal supplements is being accentuated by medical professionals & healthcare providers to guarantee the health of both the mother & kid. Hence, there is an upsurging demand for supplements that comprise vital minerals like iron, folic acid, calcium, omega-3 fatty acids, and others, all of which are indispensable for the mother’s health as well as the progress of the fetus.

Besides, the UAE has been seen to have high incidences of spina bifida & congenital heart disease (CHD) in infants. When consumed in appropriate doses, maternal supplements help prevent several birth defects in their offspring. Owing to this, physicians in the UAE have been advising expecting moms to prioritize taking these supplements, especially those who are in consanguineous marriages. Additionally, positive growth trends have been observed in the UAE Maternal Supplements Market as a result. Also, there have been more documented cases of infertility in the UAE owing to aspects, such as smoking, delayed marriages, obesity, etc., which has resulted in several women taking maternal supplements.

UAE Maternal Supplements Market FY32

• Study Period: 2024- 2032


• Base Year: 2024


• CAGR(2024-2032): 6.12%


• Market Value 2023: USD 39.5 Billion


• Major Players: Vitabiotics, Bayer AG, Nestle Middle East FZE, 21st Century HealthCare, Inc., Metagenics, GNC Middle East, New Chapter Inc., and Others 

Furthermore, as more women seek to improve their breastfeeding nutrition and assist in their postpartum recuperation, the market for postnatal supplements is expanding. These supplements frequently concentrate on vitamins & minerals that support healthy milk production, elevate energy levels, and aid in tissue repair. In addition, businesses, like Abbott Laboratories with their SimMom Plus products, and Nestlé with their Materna brand offer supplements designed to fulfill certain nutritional requirements throughout different phases of pregnancy & the postpartum period. These items are made to appeal to UAE-based expectant mothers who are seeking supplements that meet their specific health needs throughout these vital stages. This focused strategy would aid in drawing a large customer base looking for specialized products, fostering UAE Maternal Supplements Market share in the forthcoming years.

UAE Maternal Supplements Market Dynamics

• Surge in Disposable Income & Inclination of Individuals towards Health Supplements to Infuse Market Growth

Owing to the comparatively high lifestyle of the people of the UAE, several women are ready to spend money on wellness & health-promoting items, generally when it comes to pregnancy. Purchasing high-end, well-known, and efficacious maternal supplements is becoming more popular as the disposable income of the citizens rises. The willingness to spend money on health products, especially those intended for pregnant women is a key element pushing UAE Maternal Supplements Market expansion.

Moreover, several global & local firms are responding to the rising demand by offering advanced & premium maternal supplements that target the population’s affluent section. These supplements provide an extensive customer base since they frequently highlight natural components, high bioavailability, and particular formulations targeted at varied stages of pregnancy.

• Lack of Consumer Awareness & Knowledge to Hinder the Industry Expansion

The lack of knowledge & comprehension among pregnant & new mothers concerning the significance of nutritional supplements during pregnancy as well as breastfeeding is one of the most significant challenges faced by the UAE Maternal Supplements Market. Several females might not be aware of all the extra nutrients they require during pregnancy, such as vital function supplements, including folic acid, calcium, omega-3 fatty acids, and calcium in maintaining the health of the mother & the unborn child.

Moreover, some women are doubtful about taking supplements because they think a balanced diet would be enough to meet their nutritional needs or because they are concerned about negative consequences. Also, despite the benefits of maternal supplements being established, this uncertainty may lower demand for them, thus leading to limiting the growth of the UAE Maternal Supplements Market.

• Increased Preference for Supplements Containing Gut Microbiota to Elevate the Growth

The need to preserve a healthy gut microbiome ecology during pregnancy has been emphasized by several scientific research studies that have been published in recent years. The establishment of the immune system, effective nutrition absorption, and illness prevention are all facilitated by microbiomes, as these studies have shown. The widespread usage of social media has contributed to a greater understanding of gut health & the advantages of probiotic (microbiota) supplementation. This has led to a surge in the nationwide use of probiotic maternal supplements, like Garden of Life Prenatal Probiotic for Women & Pink Stork Prenatal Probiotics for Women.

In addition, there is a rising demand for these probiotic maternal supplements in the UAE owing to their acknowledged ability to mitigate morning sickness, a quick ailment among expectant mothers. Also, more organizations are predicted to enter the industry with cutting-edge probiotic maternal health supplements as consumer awareness of health advantages grows, leading to the generation of new trends across the UAE Maternal Supplements Market.

UAE Maternal Supplements Market Segment-wise Analysis

By Type:

• Multivitamins
• Vitamins (Vitamin D, Vitamin B, and Others)
• Folic Acid
• Omega 3
• Calcium
• Iron
• Others

The UAE Maternal Supplements Market has been dominated by the Multivitamins segment, owing to its critical function in embryonic development. The multivitamins supplements are heavily utilized by women in the early stages of pregnancy as they are necessary for feeding, primarily during the first few weeks when neural tube building is taking place. Moreover, this formula comes in a variety of forms, including tablets, capsules, gel caps, and powdered forms. Multivitamins are appropriate from a variety of end-user viewpoints as they are available in numerous forms. Also, the balanced combination of several vitamins that multivitamins offer makes them more appealing & encourages regular purchases.

By Distribution Channel:

• Offline (Pharmacy & Supermarket/Hypermarket)
• Online

The Offline segment captures the potential share of the UAE Maternal Supplements Market. Under the offline segment, pharmacies & supermarkets/hypermarkets dominate the distribution channel, and this dominance is pushed by the faith that consumers have physical store establishments when buying health-related products, specifically pharmacies where they may consult with medical specialists for expert guidance.

Moreover, supermarkets & hypermarkets also offer convenience, enabling pregnant mothers to get a variety of vitamins during regular shopping trips. Also, the ease & greater product range of online channels are pushing their expansion, but the offline industry remains significant due to the customers’ desire for in-person consultations & immediate product availability.

What Does Our UAE Maternal Supplements Market Research Study Entail?

• The UAE Maternal Supplements Market Research Report highlights the forecast growth rate or CAGR by anticipating the market size & share.
• The market analysis puts light upon the primary industry trends, driving aspects, potential opportunities, growth challenges, and other major factors.
• The UAE Maternal Supplements Market Research Report entails details about the most critical shifts in market share in the prominent regions.
• Considering the statistics & the developments by the primary market competitors, our report also strives to demonstrate the most sought-after strategies of the key players.