Saudi Arabia Over the Top (OTT) Market Report and Forecast 2032

Saudi Arabia Over the Top (OTT) Market Insights & Analysis

The Saudi Arabia Over the Top (OTT) Market reached a value of nearly USD 689.21 billion in 2025. The market is assessed to grow at a CAGR of around 10.89%, during the forecast period of 2025-2032 to attain a value of around USD 1421.21 billion in 2032. The market is developing swiftly owing to Vision 2030's digital transformation objectives, mounting internet penetration, and smartphone adoption. The nature of entertainment has transformed in line with the expansion of live-streaming services, advertising-based video-on-demand (AVOD), and subscription-based video-on-demand (SVOD). Large enterprises, such as Netflix, StarzPlay, Shahid, Amazon Prime Video, and OSN+ are increasing their footprint in the country by offering premium & locally relevant content. Also, the user experience has been enhanced with the launch of 5G & advancements in cloud-based streaming, which have largely improved content delivery networks (CDNs). The Saudi Arabia Over-the-Top (OTT) Market is progressing in Saudi Arabia due to the nation's youthful, tech-savvy population & escalating demand for personalized video content.

Saudi Arabia Over the Top (OTT) Market FY32

• Study Period: 2020- 2032


• Base Year: 2024


• CAGR(2025-2032): 10.89%


• Market Value 2032: USD 1421.21 Billion


• Major Players: Amazon.com, Inc., Netflix, Inc., Hulu, LLC, Google LLC, Apple, Inc., Facebook, Inc., Telstra Corporation Ltd., Rakuten, Inc., Roku, Inc., AT&T TV (WarnerMedia HBO), and Others  

Additionally, with both local & foreign platforms competing for market share, Saudi Arabia's OTT streaming companies are getting more & more competitive. In response to the increasing need for elite sports streaming, original Arabic content, and AI-powered content recommendations, more investment is being made in content creation & analytics. Moreover, by proposing bundled OTT subscriptions, treaties with telecom enterprises, such as STC, Mobily, and Zain are depressing churn rates. Also, the usage of gaming consoles, smart TVs, and multi-device streaming is motivating market growth. Besides, the major challenge continues to be cybersecurity risks, digital piracy, and regulatory concerns. Further, to solve security matters, companies are investing in cutting-edge encryption & blockchain-based digital rights management (DRM).

Furthermore, owing to the surge of AI-driven content curation, augmented reality (AR) & virtual reality (VR) streaming, and cloud gaming services, the Saudi OTT Market is projected to flourish in the forecast years. The Saudi Arabia Over-the-Top (OTT) Industry progression would be further strengthened by the government's encouragement of local content production & programs, such as the Saudi Film Commission's content fund. In addition, escalating immersive entertainment technologies & streaming skills with metaverse amalgamation will alter how customers interact with brands. Also, multibillion-dollar sales are projected from Saudi Arabia's over-the-top (OTT) sector by 2032, solidifying the nation's standing as a key center for digital entertainment in the Middle East & North Africa (MENA) region, further contributing to enhancing the Saudi Arabia Over-the-Top (OTT) Market share through 2032.

Recent Developments in the Saudi Arabia Over the Top (OTT) Market

• 2024: Apple extended its Apple TV+ service in Saudi Arabia by accumulating Arabic subtitles & dubbing to its content library, making it more reachable to local audiences.
• 2024: Netflix joined forces with Saudi filmmakers to make original content, reflecting the nation's culture & stories, thereby solidifying its regional presence.
• 2025: Amazon.com, Inc. aligned with Saudi telecom providers to provide bundled Prime memberships, improving accessibility to its OTT services.
• 2025: Hulu introduced its streaming service in Saudi Arabia, featuring a mix of international & region-specific content to attract local viewers.
• 2025: Google LLC joined hands with Saudi content creators to generate exclusive YouTube Originals, focusing on enhancing local content consumption.
• 2025: Apple acted as a team with Saudi production companies to create original content for Apple TV+, showcasing regional talent & stories.
• 2025: Meta (Facebook) declared a partnership with Saudi broadcasters to stream live events & elite content on Facebook Watch, accumulating user engagement.
• 2025: Telstra entered into a joint venture with a Saudi telecom company to provide co-branded OTT services, combining local content with Telstra's technological expertise.
• 2025: Rakuten collaborated with Saudi content creators to add local shows to its platform, expanding its content library.

Saudi Arabia Over the Top (OTT) Market Dynamics

• Increasing Demand for Digital Entertainment Elevates the Saudi Arabia OTT Market Growth Graph

The Saudi Arabia OTT Market displays a robust growth perspective, fueled by substantial spending from global & regional competitors in original Arabic content, digital rights management, and advanced streaming technologies (HD/UHD). This growth is driven by mounting customer demand for digital entertainment, the prevalent adoption of smartphones, smart TVs, and connected devices, and the increasing popularity of varied streaming models, such as SVOD, AVOD, and live streaming services. Moreover, technical advancements in 5G networks, cloud-based content delivery systems, and AI-powered recommendation engines are augmenting overall user experiences & accelerating industry progression.

• Regulatory Limitations & Content Censorship Laws Create a Hurdle for the Market Expansion

The Over the Top (OTT) Market in the Kingdom of Saudi Arabia faces significant growth challenges owing to strict regulatory frameworks & content censorship mandates. These restrictions affect several factors of digital media services, such as streaming platforms, VOD offerings, live broadcasts, subscription services, and entertainment content. Also, the government's difficult content oversight, intricate licensing protocols, and regulatory supervision hinder the diversity of local & global programming available to the Saudi populace.

Moreover, the necessity to store data locally & limitations on user-created content present substantial challenges for key international streaming services operating in the region, including Netflix, Amazon Prime Video, and Disney+. Also, these regulatory challenges have resulted in delayed industry penetration, captivating these platforms to develop region-specific content, ensure programming adheres to censorship guidelines, and form strategic alliances with local telecommunications enterprises to effectively maneuver through the KSA's regulatory environment.

Saudi Arabia Over the Top (OTT) Market Segment-wise Analysis

By Content Type:

• Voice Over IP
• Text & Images
• Video
• Others

Owing to the increasing popularity of live sports streaming, video-on-demand (VOD) platforms, and streaming services, the Video segment captures the largest share of the Saudi Arabia Over-the-Top (OTT) Market.

Video use on websites, such as Netflix, Shahid, StarzPlay, and Amazon Prime Video has elevated radically due to the wide usage of 5G technology, high-speed internet, and smart TVs. This industry is further reinforced by the growing demand for mobile video streaming, AI-powered video recommendations, and original Arabic content. In line with the customers' increasing requirement for premium entertainment, HD & 4K streaming, and personalized content experiences, video endures leading the market even though Voice Over IP (VoIP), Text & Images, and other content types, all play a major role.

By Revenue Model:

• Subscription
• Procurement
• Rental
• Others

The Subscription Revenue Model is the most popular and is projected to uphold a substantial share of the Saudi Arabia Over-The-Top (OTT) Market.

The widespread usage of Subscription Video on Demand (SVOD) services, which charge customers’ recurrent payments to access a broad variety of material, is accountable for this domination. Furthermore, regional services, such as Shahid VIP & key platforms, including Netflix & Amazon Prime Video have profited from this approach by offering unique & varied content that entices a bigger member base. Also, the increasing desire among Saudi consumers for ad-free, high-quality streaming experiences supports the preference for subscription-based services even further.

What Does Our Saudi Arabia Over the Top (OTT) Market Research Study Entail?

• Saudi Arabia Over the Top (OTT) Market Research Report highlights the forecast growth rate or CAGR by anticipating the market size & share.
• The market analysis puts light upon the primary industry trends, driving aspects, potential opportunities, growth challenges, and other major factors.
• Saudi Arabia Over the Top (OTT) Market Research Report entails details about the most critical shifts in market share in the prominent regions.
• Considering the statistics & the developments by the primary market competitors, our report also strives to demonstrate the most sought-after strategies of the key players.