Saudi Arabia Over the Top (OTT) Market Report and Forecast 2032

Saudi Arabia Over the Top (OTT) Market Insights & Analysis

The Saudi Arabia Over the Top (OTT) Market reached a value of nearly USD 689.21 billion in 2025. The market is assessed to grow at a CAGR of around 10.89%, during the forecast period of 2025-2032 to attain a value of around USD 1421.21 billion in 2032. The market is developing swiftly owing to Vision 2030's digital transformation objectives, mounting internet penetration, and smartphone adoption. The nature of entertainment has transformed in line with the expansion of live-streaming services, advertising-based video-on-demand (AVOD), and subscription-based video-on-demand (SVOD). Large enterprises, such as Netflix, StarzPlay, Shahid, Amazon Prime Video, and OSN+ are increasing their footprint in the country by offering premium & locally relevant content. Also, the user experience has been enhanced with the launch of 5G & advancements in cloud-based streaming, which have largely improved content delivery networks (CDNs). The Saudi Arabia Over-the-Top (OTT) Market is progressing in Saudi Arabia due to the nation's youthful, tech-savvy population & escalating demand for personalized video content.

Saudi Arabia Over the Top (OTT) Market FY32

• Study Period: 2020- 2032


• Base Year: 2024


• CAGR(2025-2032): 10.89%


• Market Value 2032: USD 1421.21 Billion


• Major Players: Amazon.com, Inc., Netflix, Inc., Hulu, LLC, Google LLC, Apple, Inc., Facebook, Inc., Telstra Corporation Ltd., Rakuten, Inc., Roku, Inc., AT&T TV (WarnerMedia HBO), and Others  

Additionally, with both local & foreign platforms competing for market share, Saudi Arabia's OTT streaming companies are getting more & more competitive. In response to the increasing need for elite sports streaming, original Arabic content, and AI-powered content recommendations, more investment is being made in content creation & analytics. Moreover, by proposing bundled OTT subscriptions, treaties with telecom enterprises, such as STC, Mobily, and Zain are depressing churn rates. Also, the usage of gaming consoles, smart TVs, and multi-device streaming is motivating market growth. Besides, the major challenge continues to be cybersecurity risks, digital piracy, and regulatory concerns. Further, to solve security matters, companies are investing in cutting-edge encryption & blockchain-based digital rights management (DRM).

Furthermore, owing to the surge of AI-driven content curation, augmented reality (AR) & virtual reality (VR) streaming, and cloud gaming services, the Saudi OTT Market is projected to flourish in the forecast years. The Saudi Arabia Over-the-Top (OTT) Industry progression would be further strengthened by the government's encouragement of local content production & programs, such as the Saudi Film Commission's content fund. In addition, escalating immersive entertainment technologies & streaming skills with metaverse amalgamation will alter how customers interact with brands. Also, multibillion-dollar sales are projected from Saudi Arabia's over-the-top (OTT) sector by 2032, solidifying the nation's standing as a key center for digital entertainment in the Middle East & North Africa (MENA) region, further contributing to enhancing the Saudi Arabia Over-the-Top (OTT) Market share through 2032.