UAE Travel & Tourism Market Report and Forecast 2032

UAE Travel & Tourism Market Insights & Analysis

The UAE Travel & Tourism Market reached a value of nearly USD 651.76 Billion in 2025. The market is assessed to grow at a CAGR of around 7.59%, during the forecast period of 2025-2032 to attain a value of around USD 1087.78 Billion in 2032. The Emirates tourism industry has strongly established itself as a primary global destination, leveraging strategic spending in tourism infrastructure, world-class attractions, and state-of-the-art marketing campaigns. Dubai visitor numbers & Abu Dhabi tourism progression continue to lead the sector's growth, with significant visitor statistics surpassing pre-pandemic levels by nearly 15% in 2024, establishing remarkable recovery & UAE travel market potential.

Moreover, the UAE Travel & Tourism Market size has progressed substantially from government initiatives, such as the Dubai Tourism Strategy 2025 & Abu Dhabi Tourism Development Strategy within Economic Vision 2030, allocating substantial resources toward improving visitor experiences in Dubai. The introduction of UAE tourist visa guidelines, such as multiple-entry tourist visas, retirement visas, and remote work visas has expanded the tourist demographic, lengthening average stays from 4.7 nights in 2023 to 5.9 nights in 2024.

UAE Travel & Tourism Market FY32

• Study Period: 2020- 2032


• Base Year: 2024


• CAGR(2025-2032): 7.59%


• Market Value 2032: USD 1087.78 Billion


• Major Players: McDonald's Corp, Burger King Corp, Marriott International Inc, Rotana Hotel Management Corp PJSC, Hilton Worldwide Holdings Inc, Emirates Airline, Qatar Airways Group QCSC, Dubai Aviation Corp, Etihad Aviation Group PJSC 

Furthermore, the UAE luxury tourism trends remain the foundation of the sector, with the ultra-luxury segment increasing at nearly 12.3% annually, outperforming the wider market. In the meantime, the UAE MICE (Meetings, Incentives, Conferences, and Exhibitions) Tourism Industry has rebounded radically, with the Dubai International Airport visitor hub & Abu Dhabi National Exhibition Centre accommodating around 27% more events in 2024 in comparison to 2023, fascinating over 2.8 million business travel statistics displaying considerable growth in the UAE Travel & Tourism Market.

Additionally, the digital transformation of the UAE Tourist & Travel Market has altered the ecosystem, with online platforms & mobile applications now accounting for roughly 73% of bookings. Also, local travel agencies have responded by creating substantial investments in AI-powered recommendation engines & virtual reality previews, as per the UAE hospitality sector performance indicators, which has elevated pre-booking engagement by around 41% annually.

Besides, transit travelers are predicted to contribute to the UAE tourism retributions in 2024, establishing the nation's exceptional geographic location between East & West. Further, the UAE Tourist & Travel Market is projected to flourish, owing to the UAE’s ecotourism places that go beyond conventional luxury & shopping experiences, sustained infrastructural advancement, and sustainable tourism initiatives.

UAE Travel & Tourism Market Upgrades & Recent Developments

2024:

• Emirates Airlines introduced "Emirates Connect", an innovative integrated travel platform that combines flight bookings with custom-made destination experiences in the UAE. The platform influences AI to curate customized UAE travel packages based on traveler preferences & historical data.
• Marriott International Inc., revealed its "Boundless Arabia" initiative, introducing experiential luxury accommodations across five new properties in Dubai, Abu Dhabi, and Ras Al Khaimah.