UAE Travel & Tourism Market
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Understand The Key Trends Shaping This Market
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The UAE Travel & Tourism Market reached a value of nearly USD 651.76 Billion in 2025. The market is assessed to grow at a CAGR of around 7.59%, during the forecast period of 2025-2032 to attain a value of around USD 1087.78 Billion in 2032. The Emirates tourism industry has strongly established itself as a primary global destination, leveraging strategic spending in tourism infrastructure, world-class attractions, and state-of-the-art marketing campaigns. Dubai visitor numbers & Abu Dhabi tourism progression continue to lead the sector's growth, with significant visitor statistics surpassing pre-pandemic levels by nearly 15% in 2024, establishing remarkable recovery & UAE travel market potential.
Moreover, the UAE Travel & Tourism Market size has progressed substantially from government initiatives, such as the Dubai Tourism Strategy 2025 & Abu Dhabi Tourism Development Strategy within Economic Vision 2030, allocating substantial resources toward improving visitor experiences in Dubai. The introduction of UAE tourist visa guidelines, such as multiple-entry tourist visas, retirement visas, and remote work visas has expanded the tourist demographic, lengthening average stays from 4.7 nights in 2023 to 5.9 nights in 2024.
Furthermore, the UAE luxury tourism trends remain the foundation of the sector, with the ultra-luxury segment increasing at nearly 12.3% annually, outperforming the wider market. In the meantime, the UAE MICE (Meetings, Incentives, Conferences, and Exhibitions) Tourism Industry has rebounded radically, with the Dubai International Airport visitor hub & Abu Dhabi National Exhibition Centre accommodating around 27% more events in 2024 in comparison to 2023, fascinating over 2.8 million business travel statistics displaying considerable growth in the UAE Travel & Tourism Market.
Additionally, the digital transformation of the UAE Tourist & Travel Market has altered the ecosystem, with online platforms & mobile applications now accounting for roughly 73% of bookings. Also, local travel agencies have responded by creating substantial investments in AI-powered recommendation engines & virtual reality previews, as per the UAE hospitality sector performance indicators, which has elevated pre-booking engagement by around 41% annually.
Besides, transit travelers are predicted to contribute to the UAE tourism retributions in 2024, establishing the nation's exceptional geographic location between East & West. Further, the UAE Tourist & Travel Market is projected to flourish, owing to the UAE’s ecotourism places that go beyond conventional luxury & shopping experiences, sustained infrastructural advancement, and sustainable tourism initiatives.
UAE Travel & Tourism Market Upgrades & Recent Developments
2024:
- Emirates Airlines introduced "Emirates Connect", an innovative integrated travel platform that combines flight bookings with custom-made destination experiences in the UAE. The platform influences AI to curate customized UAE travel packages based on traveler preferences & historical data.
- Marriott International Inc., revealed its "Boundless Arabia" initiative, introducing experiential luxury accommodations across five new properties in Dubai, Abu Dhabi, and Ras Al Khaimah.
2025:
- Hilton Worldwide Holdings Inc., attained "Desert Adventures Tourism," a leading UAE-based destination management company. This strategic acquisition allows Hilton to vertically integrate its operations in the country, offering seamless end-to-end best holiday packages that combine accommodation with comprehensive destination services.
- Etihad Aviation Group PJSC launched "Etihad Ventures", a dedicated innovation unit engrossed in developing next-generation travel technologies & sustainable tourism initiatives in the UAE.
UAE Travel & Tourism Market Dynamics
- Government Initiatives & Infrastructure Development to Drive Market Growth
The Emirates travel & tourism sector has positioned tourism as a fundamental pillar of its economic divergence strategy, employing comprehensive UAE tourism advancement strategy policies & allotting significant resources to industry expansion. Also, key projects, such as Abu Dhabi cultural tourism hub Saadiyat Cultural District and Expo City Dubai tourism impact have altered the landscape, creating exclusive attraction groups that extend visitor stays.
Additionally, the employment of flexible UAE tourist visa regulations, such as the five-year multiple-entry tourist visa & remote work visa programs, has considerably expanded the potential visitor pool, mainly from developing markets. These coordinated government efforts have generated a favorable environment for the UAE Travel & Tourism Market growth, with public-private partnerships augmenting the expansion of distinctive experiences that showcase the country's natural & cultural assets.
- Increasing Competition from Emerging Destinations to Hinder UAE Tourism Market
The UAE Tourism & Travel Market faces rising competition from developing travel destinations in the Middle East, Asia, and Europe. Nations, such as Saudi Arabia, Qatar, and Oman are greatly investing in tourism infrastructure, proposing new cultural & entertainment attractions that challenge the UAE's contributions. Also, Asian destinations like Thailand & Malaysia appeal to budget-conscious travelers with competitive costs & varied experiences. Further, the upsurge of sustainable & adventure tourism in lesser-known regions also averts global tourists from traditional UAE hotspots. Further, to preserve its competitive edge, the UAE must constantly innovate, diversify its offerings, and improve visitor experiences.
UAE Travel & Tourism Market Segment-wise Analysis
By Service Offering:
- Ticket Reservation
- Hotel Booking
- Holiday/Tour Packages
- Others
The Holiday/Tour Packages segment in the UAE Travel & Tourism Market is predicted to capture the potential market share.
With operators in the UAE tourism & travel sector spending comprehensively on direct booking platforms that deploy AI-powered recommendation engines, the segment's dominance is further supported by progressive digital transformation channels. Also, considerably extending their global reach, primary enterprises have formed strategic alliances with foreign travel agencies & internet travel aggregators.
By Type:
- Domestic
- Inbound
- Outbound
Inbound tourism is projected to maintain an impressive dominance across the UAE Travel & Tourism Market, capturing the largest market share.
This ascendency stems from the UAE's remarkable accomplishment in placing itself as a leading global destination through strategic marketing investments & infrastructure development. Also, the number of visitors in Dubai reached around 27.8 million in 2024, with visitors from Western Europe, GCC countries, China, India, and Russia encompassing the biggest source markets. Also, the average investment per international visitor has elevated constantly in 2024, considerably outpacing tourism spending averages worldwide.
What Does Our UAE Travel & Tourism Market Research Study Entail?
- The UAE Travel & Tourism Market Research Report highlights the forecast growth rate or CAGR by anticipating the market size & share.
- The market analysis puts light upon the primary industry trends, driving aspects, potential opportunities, growth challenges, and other major factors.
- UAE Travel & Tourism Market Research Report entails details about the most critical shifts in market share in the prominent regions.
- Considering the statistics & the developments by the primary market competitors, our report also strives to demonstrate the most sought-after strategies of the key players.
Table of Contents
- Introduction
- Objective of the study
- Product Definition
- Market Segmentation
- Study Variables
- Research Methodology
- Secondary Data Points
- Companies Interviewed
- Primary Data Points
- Break Down of Primary Interviews
- Secondary Data Points
- Executive Summary
- Market Dynamics
- Drivers
- Challenges
- Opportunity Assessment
- Recent Trends and Developments
- Policy and Regulatory Landscape
- UAE Travel & Tourism Market Overview (2020-2032)
- Market Size, By Value (in USD Billions)
- Market Share, By Service Offering
- Ticket Reservation
- Hotel Booking
- Holiday/Tour Packages
- Others
- Market Share, By Type
- Domestic
- Inbound
- Outbound
- Market Share, By Purpose of Visit
- Business
- Leisure and Recreation
- Education
- Medical
- Social Activity
- Others
- Market Share, By Booking Type
- Travel Companies
- Travel Agencies
- Online
- Others
- Market Share, By Region
- Dubai
- Abu Dhabi
- Sharjah
- Others
- Market Share, By Competitors
- Competition Characteristics
- Revenue Shares
- UAE Ticket Reservation Travel & Tourism Market Overview, 2020-2032F
- By Value (USD Million)
- By Type- Market Size & Forecast 2019-2030, USD Million
- By Purpose of Visit- Market Size & Forecast 2019-2030, USD Million
- By Booking Type- Market Size & Forecast 2019-2030, USD Million
- UAE Hotel Booking Travel & Tourism Market Overview, 2020-2032F
- By Value (USD Million)
- By Type- Market Size & Forecast 2019-2030, USD Million
- By Purpose of Visit- Market Size & Forecast 2019-2030, USD Million
- By Booking Type- Market Size & Forecast 2019-2030, USD Million
- UAE Holiday/Tour Packages Travel & Tourism Market Overview, 2020-2032F
- By Value (USD Million)
- By Type- Market Size & Forecast 2019-2030, USD Million
- By Purpose of Visit- Market Size & Forecast 2019-2030, USD Million
- By Booking Type- Market Size & Forecast 2019-2030, USD Million
- UAE Others Travel & Tourism Market Overview, 2020-2032F
- By Value (USD Million)
- By Type- Market Size & Forecast 2019-2030, USD Million
- By Purpose of Visit- Market Size & Forecast 2019-2030, USD Million
- By Booking Type- Market Size & Forecast 2019-2030, USD Million
- Competitive Outlook (Company Profile - Partila List)
- McDonald's Corp
- Company Overview
- Business Segments
- Strategic Alliances/Partnerships
- Recent Developments
- Burger King Corp
- Company Overview
- Business Segments
- Strategic Alliances/Partnerships
- Recent Developments
- Marriott International Inc
- Company Overview
- Business Segments
- Strategic Alliances/Partnerships
- Recent Developments
- Rotana Hotel Management Corp PJSC
- Company Overview
- Business Segments
- Strategic Alliances/Partnerships
- Recent Developments
- Hilton Worldwide Holdings Inc
- Company Overview
- Business Segments
- Strategic Alliances/Partnerships
- Recent Developments
- Emirates Airline
- Company Overview
- Business Segments
- Strategic Alliances/Partnerships
- Recent Developments
- Qatar Airways Group QCSC
- Company Overview
- Business Segments
- Strategic Alliances/Partnerships
- Recent Developments
- Dubai Aviation Corp
- Company Overview
- Business Segments
- Strategic Alliances/Partnerships
- Recent Developments
- Etihad Aviation Group PJSC
- Company Overview
- Business Segments
- Strategic Alliances/Partnerships
- Recent Developments
- Others
- Company Overview
- Business Segments
- Strategic Alliances/Partnerships
- Recent Developments
- McDonald's Corp
- Contact Us & Disclaimer
List of Figure
Figure 1: Study Objectives Framework
Figure 2: Product Definition and Categorization
Figure 3: Market Segmentation Overview
Figure 4: Research Methodology Flowchart
Figure 5: Secondary Data Sources Used
Figure 6: Companies Interviewed for Primary Research
Figure 7: Primary Data Collection Breakdown
Figure 8: Executive Summary — Key Market Highlights
Figure 9: Market Dynamics Overview
Figure 10: Key Market Drivers
Figure 11: Market Challenges
Figure 12: Opportunity Assessment Matrix
Figure 13: Recent Trends and Developments Timeline
Figure 14: Policy and Regulatory Landscape Summary
Figure 15: UAE Travel & Tourism Market Size (2020-2032), USD Billion
Figure 16: Market Share by Service Offering (%)
Figure 17: Ticket Reservation Market Share Breakdown
Figure 18: Hotel Booking Market Share Breakdown
Figure 19: Holiday/Tour Packages Market Share Breakdown
Figure 20: Market Share of Other Services
Figure 21: Market Share by Type (Domestic, Inbound, Outbound)
Figure 22: Market Share by Purpose of Visit
Figure 23: Market Share by Booking Type
Figure 24: Market Share by Region (Dubai, Abu Dhabi, Sharjah, Others)
Figure 25: Market Share by Key Competitors
Figure 26: Competition Characteristics Overview
Figure 27: Revenue Shares of Leading Competitors
Figure 28: UAE Ticket Reservation Market Overview (2020-2032), USD Million
Figure 29: Ticket Reservation Market Size by Type (2019-2030), USD Million
Figure 30: Ticket Reservation Market Size by Purpose of Visit (2019-2030), USD Million
Figure 31: Ticket Reservation Market Size by Booking Type (2019-2030), USD Million
Figure 32: UAE Hotel Booking Market Overview (2020-2032), USD Million
Figure 33: Hotel Booking Market Size by Type (2019-2030), USD Million
Figure 34: Hotel Booking Market Size by Purpose of Visit (2019-2030), USD Million
Figure 35: Hotel Booking Market Size by Booking Type (2019-2030), USD Million
Figure 36: UAE Holiday/Tour Packages Market Overview (2020-2032), USD Million
Figure 37: Holiday/Tour Packages Market Size by Type (2019-2030), USD Million
Figure 38: Holiday/Tour Packages Market Size by Purpose of Visit (2019-2030), USD Million
Figure 39: Holiday/Tour Packages Market Size by Booking Type (2019-2030), USD Million
Figure 40: UAE Other Services Market Overview (2020-2032), USD Million
Figure 41: Other Services Market Size by Type (2019-2030), USD Million
Figure 42: Other Services Market Size by Purpose of Visit (2019-2030), USD Million
Figure 43: Other Services Market Size by Booking Type (2019-2030), USD Million
Figure 44: Competitive Outlook — Company Profiles Overview
For each company profile, include key figures such as:
Figure 45: McDonald's Corp — Revenue & Business Segments
Figure 46: Burger King Corp — Revenue & Business Segments
Figure 47: Marriott International Inc — Revenue & Business Segments
Figure 48: Rotana Hotel Management Corp PJSC — Revenue & Business Segments
Figure 49: Hilton Worldwide Holdings Inc — Revenue & Business Segments
Figure 50: Emirates Airline — Revenue & Business Segments
Figure 51: Qatar Airways Group QCSC — Revenue & Business Segments
Figure 52: Dubai Aviation Corp — Revenue & Business Segments
Figure 53: Etihad Aviation Group PJSC — Revenue & Business Segments
Figure 54: Other Key Competitors — Revenue & Business Segments
List of Table
Table 1: Objective of the Study – Key Focus Areas
Table 2: Product Definition and Features
Table 3: Market Segmentation Criteria
Table 4: Study Variables Description
Table 5: Research Methodology Details
Table 6: Secondary Data Sources and References
Table 7: Companies Interviewed – Profile Summary
Table 8: Primary Data Points Collected
Table 9: Breakdown of Primary Interviews by Stakeholder Type
Table 10: Executive Summary – Market Snapshot
Table 11: Market Drivers – Detailed Analysis
Table 12: Market Challenges – Detailed Analysis
Table 13: Opportunity Assessment – Key Areas
Table 14: Recent Trends and Developments Summary
Table 15: Policy and Regulatory Landscape – Key Policies
Table 16: UAE Travel & Tourism Market Size, 2020-2032 (USD Billion)
Table 17: Market Share by Service Offering – Percentage Breakdown
Table 18: Market Share by Type of Travel (Domestic, Inbound, Outbound)
Table 19: Market Share by Purpose of Visit
Table 20: Market Share by Booking Type
Table 21: Market Share by Region (Dubai, Abu Dhabi, Sharjah, Others)
Table 22: Market Share by Competitors – Revenue Comparison
Table 23: Competition Characteristics – Key Features
Table 24: Revenue Shares of Leading Competitors (USD Million)
Table 25: UAE Ticket Reservation Market Overview – Key Figures
Table 26: Ticket Reservation Market Size & Forecast by Type (2019-2030)
Table 27: Ticket Reservation Market Size & Forecast by Purpose of Visit (2019-2030)
Table 28: Ticket Reservation Market Size & Forecast by Booking Type (2019-2030)
Table 29: UAE Hotel Booking Market Overview – Key Figures
Table 30: Hotel Booking Market Size & Forecast by Type (2019-2030)
Table 31: Hotel Booking Market Size & Forecast by Purpose of Visit (2019-2030)
Table 32: Hotel Booking Market Size & Forecast by Booking Type (2019-2030)
Table 33: UAE Holiday/Tour Packages Market Overview – Key Figures
Table 34: Holiday/Tour Packages Market Size & Forecast by Type (2019-2030)
Table 35: Holiday/Tour Packages Market Size & Forecast by Purpose of Visit (2019-2030)
Table 36: Holiday/Tour Packages Market Size & Forecast by Booking Type (2019-2030)
Table 37: UAE Other Services Market Overview – Key Figures
Table 38: Other Services Market Size & Forecast by Type (2019-2030)
Table 39: Other Services Market Size & Forecast by Purpose of Visit (2019-2030)
Table 40: Other Services Market Size & Forecast by Booking Type (2019-2030)
Table 41: Competitive Outlook – Summary of Company Profiles
For each company profile, typical tables include:
Table 42: McDonald's Corp – Company Financials & Business Segments
Table 43: Burger King Corp – Company Financials & Business Segments
Table 44: Marriott International Inc – Company Financials & Business Segments
Table 45: Rotana Hotel Management Corp PJSC – Company Financials & Business Segments
Table 46: Hilton Worldwide Holdings Inc – Company Financials & Business Segments
Table 47: Emirates Airline – Company Financials & Business Segments
Table 48: Qatar Airways Group QCSC – Company Financials & Business Segments
Table 49: Dubai Aviation Corp – Company Financials & Business Segments
Table 50: Etihad Aviation Group PJSC – Company Financials & Business Segments
Table 51: Other Competitors – Financial Summary
Top Key Players & Market Share Outlook
- McDonald's Corp
- Burger King Corp
- Marriott International Inc
- Rotana Hotel Management Corp PJSC
- Hilton Worldwide Holdings Inc
- Emirates Airline
- Qatar Airways Group QCSC
- Dubai Aviation Corp
- Etihad Aviation Group PJSC
- Others
Frequently Asked Questions
